Unbounce’s A/B Test reporting left me desiring more. Specifically:
- Track Multiple Goals
- Segment Report (i.e. desktop vs mobile visitors)
I still want to build the variation in Unbounce, rather than using VWO’s editor. This is so I don’t have to rebuild the variation in Unbounce in the event the test is successful.
Step 1: Make your variation in Unbounce.
You’ll want the “Weight” to be 0% on the new variant, since we aren’t using Unbounces A/B test. Unfortunately, the variant won’t publish unless it has “Weight”. To get around this, temporarily set the weight of the new variant to 1%, publish the page, then revert it back to 0% and publish once more.
Step 2: Install VWO’s code
You can use the Global Scripts to make it easier, or just put the code on the page scripts. Make sure it is on all variations and confirmation pages.
Step 3: Configure Split URL
Create a “Split URL” campaign in VWO. For the control, set it to the Unbounce page URL. For Variation 1, use the page URL + the variation letter + .html (
When you launch your campaign, VWO will randomly redirect half of the traffic to Variation 1. This is why we set the Unbounce variation weight to 0%. VWO will handle splitting the traffic.
Step 4: Set-Up Your Goals
I always add as many goals as possible. It’s always best to have too much data, than not enough.
Below is a screenshot of one of my live tests. I’m testing the addition of testimonial videos at the bottom of my page. I want to track the following goals:
- How many people scroll to see the video thumbnails?
- How many people click to view the video?
- How many people click the Call to Action?
- How many people fill out the form on next page after clicking the CTA?
Using Unbounce’s A/B test, I’ve had to pick one goal. It’s usually Goal 3, but ultimately, I want more of Goal 4. If I measure Goal 4, the test takes longer to reach statistical significance. If I choose Goal 3, there is a risk that while the CTA is getting more clicks, they may not be qualified clicks resulting in more form submissions. With multiple Goal tracking, I don’t have this problem.
Step 5: Segment Results
With VWO, you can segment your results to see if traffic source or device affects your test. Maybe your test is great for Desktop, but isn’t so awesome with Mobile. You’d never know that with Unbounce’s A/B tests.