Hi Unbounce Community! My company is called Raise Craze and we offer an online fundraising platform for schools, teams, and groups. During the fundraiser, students go out and pay it forward by completing Acts of Kindness for others.
We’ve used the past 2 years experimenting with different downloadable packages for lead data via a form. However, while we’ve converted a lot of people to receive our collateral, we haven’t see enough people actually create an account/fundraiser within our system.
We’re thinking about changing our landing page CTA to “Create Your No-Obligation Fundraiser” or something of the sort. That way, we can better qualify our leads and get people into our software - which we believe, would help people better understand our product. Creating an account is free and users can cancel at anytime!
Thoughts? Is that a no-no in the landing page community?
