Sorry if this is not the right place for this question, but… For better SEO, should I be changing the labels of items under Contents (the left-side menu) to reflect better what is on my landing page? That is, when the Contents item says “Featured Text copy” should I change it to “Come visit our local hardware store” as it says on my page? and when it says “Heading,” should I change it, within that Contents menu, to read what my actual heading says?
Yes you should! Not only that you should also make sure to have alt tags for all your images too.