Hi, I’m Myles from Montreal Canada. I got your email and I enjoy the Unbounce brand. My friend began to work for Unbounce probably 2 years ago now and I looked into what you do. That’s why I’m on the list. At the time, I was a startup CEO with a seed round. Since then, I’ve had to walk away from that startup, but a learned a lot. Since I’ve joined the email list, I’ve also graduated university with a double major in IT and Finance.
So what am I up to now? I actually began to work for the company my father started in 1977. Over the years, the company has been very successful, but it is now at the end of its life cycle, and I am on board to create the next generation of products and services.
The company is an enterprise application and data company that focuses on the challenges of integrations and transformations of data. We have been dealing with Fortune 500 companies mostly, with several medium-large sized enterprises as well. Previously, product delivery was physical (think CD-ROM). Now it is usually via FTP, or even our team will go on-site (to help with the set-up and config, as well as some best-practices knowledge transfer), and I’m in charge of moving products towards a download and self-configuration model that is purchased on a subscription model.
I have also been implementing SEO strategies on our new website I put together. I look to Unbounce emails and content for ideas on best practices in building and tracking marketing funnels. I also am inspired by the content marketing strategy that Unbounce uses, as it is something I wish to implement down the road.
Anyways, that’s it for now. Have a great day!