Topics started by Holisoa_Vahinison

2 Topics

H
Holisoa_Vahinison
posted in Industry Best Practices & Strategy

Best practices for a 'get a demo' landing page

Hi everyone, We’re in the IT industry. When a lead comes in, we suggest him to book a free demo of our software, followed by a free trial. We’re currently running PPC campaigns and for that designed a ‘get a free demo’ landing page, but it didn’t convert much (15%) and no one ended up doing the demo after all. On the other hand, we tested a ‘Get a free trial’ landing page and it did convert better (23-25%), but the problem is we don’t want our lead to access the software without a demo for we know that he’ll have a much better experience with the software if he has a demo prior to his trial, and therefore he will be more likely to convert to a real client. So I was wondering if there was best practices out there for designing a ‘get a demo’ LP, or any opinion/advice/experiences…related to that? Thank you a lot.

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SeanKirby
4 years ago
H
Holisoa_Vahinison
posted in Uncategorized

Differentiate Adwords leads from other leads on the same page

Hello everyone, Maybe you can help me out with this: We’re currently running several PPC campaigns, and we have leads coming in from Adwords, as well as from other sources. I was wondering if it was possible to have all the leads coming to a single landing page, and know from the conversion if the lead came from Adwords or from other sources. Our goal here is to test these different sources as different variants, instead of different pages Has anyone ever tried to do that?

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H
8 years ago

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