Topics started by John_Zettler

2 Topics

John_Zettler
John_Zettler
posted in Tips & Scripts

How-To: Set up Goals in Google Analytics

Hi friends, As some of you might know, Google Analytics (“GA”) is not the MOST user-friendly UX.  It can be difficult understanding how to properly track the right data, how to set up Goals, and what Events are actually being sent to GA.   I have not found any good documentation on UnBounce (“UnB”) regarding Setting up Goals in GA (i.e. measuring conversions in GA).  So…I decided to paste what I have learned here!  Please note that I am new to GA, and definitely welcome commentary if you have suggestions to my methodology.   Setting up Goals in Google Analytics Most importantly: you must begin by inserting the GA scripts on every desired page via The Script Manager.  This is under the Settings  menu on the left-hand side.  This is the ideal method for establishing GA because it inserts the JavaScript (“JS”) needed to define Events on your landing pages.  Once you have Events defined, you can establish in GA which Events = a Goal/Conversion.   So, when you use the Script Manager, UnB in

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P
4 years ago
John_Zettler
John_Zettler
posted in Ask a Question

Forms: splitting full_name field -> first_name and last_name with MailChimp integration

Hey Unbouncers! Maybe some of you bright minds out there can help me with my problem.   I currently have 2 form fields on my Unbounce landing page (http://commandive.com): full_name & email.  I have mapped these fields to MailChimp successfully.  In my experience, 2 fields leads to a materially higher conversion rate than 3 fields (first_name, last_name, email).     My problem: I want to send MailChimp campaigns that greet my list’s recipients by their first name (i.e “Hi John!” instead of "Hi John Zettler!).  This requires me to somehow split my full_name field into a first_name & last_name field.   I cannot figure out how to split full_name to first_name & last_name. Has anyone been able to do this successfully?  Either on MC’s platform or via custom field mapping on Unbounce’s platform? Thanks! (If you’re still confused by my question, I am trying to solve for the opposite of #6 here: http://documentation.unbounce.com/hc/en-us/articles/203509754)

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Tenzin_Phuljung
6 years ago

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