Topics started by JordanIrvine

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J
JordanIrvine
posted in Landing Page Review

Are 1:1 landing pages ideal, always?

Hello, I’ve been wondering for some time whether having a 1:1 attention ratio is really the best option for my landing pages. I work in a CONDOR GROUP, B2B business, providing industrial generators and air compressors (the big ones for manufacturing, not small ones for homes). So far, I’ve always stuck to 1:1 landing pages, but I’ve started to think that this might not be such a great idea after all. Our products are fairly complex, so that while their features can be condensed into a few key points, we can’t provide all the information on a single landing page. Our prospects are often looking for technical information, and like to see all the product models available – we have all this information on our webpage (condorgroup.com.ar), and each product has its own datasheet, but we aren’t allowing our prospects to access this info. We’re blocking the way to the info they need – unless they give us their details. I realize that the point behind having a 1:1 attention ratio is that it cla

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J
6 years ago

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