Replies posted by Andrew

74 Replies

Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

So long, it's been a slice! 👋

We’ll miss you, Jess! Thank you for being a tremendous advocate, clever problem-solver, and fantastic hostess (and visitor) when we had the chance to hang in person. Selfishly, I am really happy to hear you are still going to be rocking the blue and white so we can catch up again when in-person events become a thing! Best of luck in the new role and please keep in touch!

8
Finge
2 years ago
digibomb
digibomb
posted in Job Board

Very experienced conversion expert - Quick Introduction

What’s up, old timer! Welcome back. Good to hear from you and hope to stay connected.

4
digibomb
2 years ago
Andrew
Andrew
posted in Industry Best Practices & Strategy

A/B testing GDPR cookie notification bars?

Hey @Hristian, thank you! All is well here, thankfully. Just waiting it out at home. Say hi to your fam as well! This info is extremely helpful, even if the answer is, “There’s not much room for improvement in acceptance rates.” Unfortunately moving away from GA360 to a new analytics platform isn’t an option given the company’s size and our little sliver of their attention. I had not considered consent mode but will dig deeper to see if that is an option. Take care and hope we can find an opportunity to meet up again someday soon.

3
Hristian
3 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in Industry Best Practices & Strategy

Message match + testing headlines

I agree with the crowd here - the best approach is to create relevance with the user intent and the offer mentioned in ad copy. It doesn’t have to match 100% but a bait-and-switch, whether intentional or unintentional, will create a poor visitor experience and negatively impact Quality Score. When in doubt, focus on the audience that actually gives you money. Hint, it’s not Google or its ad rank algorithm.

6
Ed_Stanfield
3 years ago
Kyle.C
Kyle.C
posted in Industry Best Practices & Strategy

Let's Talk About Double Opt-In

As a marketer, I think double opt-in is the right thing to do to build/maintain list quality. It comes at a cost with smaller lists and potentially longer lag times before campaigns can reach people. Treat people like you want to be treated especially if people are choosing to engage with your brand directly. As a consumer, it’s a nice gesture but almost useless for marketing campaigns. It does not connote any higher levels of trust. Emails come in from so many sources (both solicited and unsolicited) that I hardly ever know how I ended up on a particular list. Even if company A asks me to double opt in, companies B, C, D, and Q have already sold or scraped my address 10 times over. My inbox is flooded no matter what even though I am a voracious unsubscriber. The exception to my cynicism above is transactional and security-related emails (password recovery, account verification, 2FA, etc.). I DEFINITELY want those accounts to be double opt-in so my info doesn’t end up in the wrong hand

4
Ed_Stanfield
3 years ago
Emily_Matick
Emily_MatickFormer Unbouncer
posted in News and Announcements

Converting Confidently with the Power of AI: Smart Traffic!

+1 This would help us use Smart Traffic on many, many more pages. Bonus points if we can choose which conversions (e.g. form submissions but NOT link clicks) are used in the ST algorithms. Thanks for listening!

12
Finge
3 years ago
Ed_Stanfield
Ed_Stanfield
posted in Ask a Question

Facebook Like Button on Mobile not working

I can confirm the same observation - social like/share buttons can cause lower conversion rates if your primary CTA is a form or phone call. It’s a distraction from the page’s main objective. I second @Nicholas’ advice to leave out the FB Like button unless there is a larger strategy that involves boosting FB followers to activate them later on that platform. In that case, you might consider making the FB Like button the only CTA.

6
Ed_Stanfield
4 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in Industry Best Practices & Strategy

6-Step Landing Page Optimization Strategy [VIDEO]

Thanks for the shout, @Jess! Here’s the “deck” (actually a landing page) that we shared with the group: https://www.workshopdigital.com/unbounce-landed-rva/ Any/all feedback is welcome. Happy to answer any questions that come up!

3
Y
4 years ago
justjosh
justjosh
posted in Uncategorized

Any PPC course recommendations?

Following along so I can learn as well. I haven’t evaluated public PPC courses recently so I’m sure my knowledge is outdate. Looking forward to updates as you report back.

14
brandonh
4 years ago
stephfung
stephfungFormer Unbouncer
posted in News and Announcements

Zapier: How do you use it in your day-to-day?

I’ll start with an obvious one - pushing Unbounce form submissions into client CRM systems that don’t have a native Unbounce integration. Sometimes this is a simple Google Spreadsheet but more often than not, it’s an industry-specific or lesser-known CRM. Another cool one we set up recently - creating to-do’s in Basecamp 3 when forms are submitted. It is amazing what happens when you create accountability for lead follow-up in the absence of a CRM.

13
harryking
5 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

In-person meetups? 🤔

I second that emotion. I learn the most from others’ landing page case studies (and the underlying test hypotheses, strategies, and results) so a “show and tell” series of case studies might be appealing to others who want to learn and/or show off a bit. It might spark some new ideas for a future test and provide some design inspiration. Happy to host an event here in sunny (for now) Richmond, VA!

18
Jess
Unbouncer
5 years ago
A
Arpit_Saxena
posted in Landing Page Review

Can someone please give me a feedback on my landing page, for god sake?

I’m not an expert (or even a novice) in the crypto space so I can’t comment on your copy or offer. But the form itself is lengthy and could be turning people away with 6 required fields. Can you get away with asking for less information to generate a lead? Specifically, requiring a Skype handle is troubling. I may not be your target audience, but I don’t communicate on Skype very often and surely would not want to use it as my primary communication method with your team. Could you remove that field or at least make it optional? Other ideas - can you share videos or screenshots of the product(s)? What can I expect from your specialists? Is there a free demo that I can try, or what is the next step other than a sales call? And finally, sometimes the low conversion rate is due to low quality traffic. What banner and cpc sources are you using to drive traffic? What channels/audiences/keywords are you targeting and what messaging do you have in your ads?

3
A
5 years ago
colinsa
colinsa
posted in Lounge Area

CTA Conf: Implementing Oli's Blog Navigation

Do you have any analytics or user tracking data that suggests the blog link in the navigation menu was heavily used? Most are not 🙂 SEOs usually make a lot of good points but sometimes have to be reminded to prioritize the user over search engines. Every decision comes with trade-offs and in this case it seems like you may have more to gain in terms of conversions by adding the product links and removing the blog link. In my experience, removing an internal link to a blog has minimal impact on SEO as long as the blog and posts are in your sitemap.xml file and accessible through other navigation areas (footer link?)

1
Andrew
5 years ago
G
gadboukhris
posted in Uncategorized

Equal weight for each variants

Without knowing too much about your traffic volume or differences between the variants, have you considered testing fewer than 60 at once? For example, testing 20 simultaneously would be an easy 5% traffic allocation per variant. Have you considered an iterative test plan that allows you to test fewer pages at first, then learn and iterate new variants based on winning variants from earlier rounds?

6
G
5 years ago
S
sandy
posted in Landing Page Review

Requesting feedback on landing page both versions mobile & desktop

I have a few suggestions as well, mostly related to content. Do you have more product photos? I see a few on the actual product page - can you use those on the landing page as well? More photos will create more engagement on the page and could help visitors fall in love with the product. Do you have any happy customer testimonials or reviews/ratings that you can add as social proof? How specific are the ads that drive visitors to this page? It only features blue sheets in the double size. The dropdown menus for size and color don’t appear to have any other options. Finally, do you have a way to measure the conversion rate on the landing page (the % of people that click through to the full site) and the conversion rate of the full site itself? Your true conversion rate for your search and FB ads campaigns will be the product of these two numbers (LP conversion rate X site conversion rate). You’ll have to measure both very closely to see if the LP actually improves your overall conversio

9
S
5 years ago
P
peter2420
posted in Landing Page Review

Feedback on my page and why conversions are blank?

Hey Peter, Welcome to the wonderful world of Landing Page Optimization (LPO). As @Stefano and @Jonathan pointed out, your low conversion rates may have a lot to do with the low quality/low intent nature of display ad traffic. It seems like there are a couple issues at play here: Low quality leads or blank forms - you said the lead forms that are submitted are blank? That could mean your landing page is broken or you aren’t requiring any fields to be completed or validated before a user can submit the form. For example, this form doesn’t require any fields to be completed so you could be getting junk or bot traffic to the page that submits the form: I agree with @Stefano about your value proposition & differentiators getting lost in the vast amounts of content. Your primary page (the “www” page) has 3 different Calls To Action (CTAs) that could be confusing the visitors. Which one is most important? Focus your entire page on just one CTA instead of dividing people’s limited at

15
P
6 years ago
B
barleymagrew
posted in Ask a Question

'naked' domain setting

There might be an issue with having an A record and a CNAME record for “www”. I can’t tell what the TLD (top-level domain) is from your screenshot. What do you see when you do a CNAME lookup for the www version of your URL? http://mxtoolbox.com/CNAMELookup.aspx How about the DNS lookup for your domain.com - what do you see there? http://mxtoolbox.com/DNSLookup.aspx

5
Jeroen
5 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

Welcome To Our Brand New Community!

You did it! Welcome back to the land of the living, @Justin and @Jess! Looks awesome, can’t wait to dive in!

32
K
7 years ago
G
Guillaume_Godbout
posted in Industry Best Practices & Strategy

Real estate agent landing page

Are you tracking phone calls from the landing page? If not, perhaps there are some leads that are not factored into your 0.5% Conversion Rate. In addition to clarifying the offer as Nicholas mentioned, you might find CR improvements by focusing on only driving the most qualified traffic from AdWords and FB Ads. If your audience is not dialed in (i.e. you are targeting very large, unsegmented groups of people) you might be buying a lot of wasted clicks from people that will never convert. Good luck!

10
B
3 years ago
J
Jean-Luc_Brisebois
posted in Uncategorized

Option to reset stats only on one variant

Justin’s solutions are good, but I will also warn against A/B testing two variants over different time ranges. It introduces more variables (time of day, day of week, ad creative changes, market conditions, etc.) that could muddy your results. Resetting only one variant and testing against a control page might not yield apples-to-apples results if the date ranges don’t match up.

3
Andrew
7 years ago
M
Marcus_Bierbaum
posted in Uncategorized

Google Analytics doesn't track all conversions as a goal

Are you using the Unbounce Script Manager to embed your GA code and generate Events? If so, we’ve seen issues with the Events not firing in GA (and triggering conversions) from mobile devices when using the Script Manager. I believe UB is investigating…

3
M
7 years ago
R
Rosa_Stocks
posted in Uncategorized

My link to my website is not working. It was working the day before but now it says unbounce can't find the page. Help please

Yes, the URL won’t work until the page is published 🙂

4
R
7 years ago
R
Rosa_Stocks
posted in Uncategorized

My link to my website is not working. It was working the day before but now it says unbounce can't find the page. Help please

Is your page published? Did you change the custom domain or page URL? Need a little more info here…

4
R
7 years ago
J
Jeff_Snyder
posted in Uncategorized

Is it possible to send form fills to different emails based on form field responses?

Yes, it is possible, but not within the Unbounce platform. You can use a Webhook integration to push leads to a script (hosted elsewhere) that routes an email notification to the appropriate location. We did this successfully for a client with 100+ offices, based on the county selected in a drop down menu. If you have basic dev skills, you can use this documentation to write your script: http://documentation.unbounce.com/hc/en-us/articles/203510044-Using-a-Webhook 

1
Andrew
7 years ago
J
JustinFormer Unbouncer
posted in Uncategorized

Early Access: Try the NEW Unbounce Builder Refresh

After some testing, poking, prodding, and tickling, the consensus is that we really dig it. The flat design really helps the UI elements to not distract from page creation, and the whole interface just feels more fluid and smooth. And faster!

23
J
7 years ago

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