Replies posted by carla.lynn

2 Replies

carla.lynn
Unbounce Community Team
carla.lynnManager, Customer Marketing @ Unbounce
posted in Industry Best Practices & Strategy

This Marketer Turned Cookie-Cutter Landing Pages Into 120,000+ Leads: Find Out How

@Ekaterina_Howard that’s actually the fun part—Smart Traffic works with as little as 50 site visits! Traditional testing needs time and statistical significance, which is why it can be a super slow process. Smart Traffic, is instead an optimizing tool rather than a formal testing tool. In the example above, Christian uses the tool in a way to act as a guiding light, which works for him since he speaks to such a niche audience. In most cases, Smart Traffic is rather a way to speak to the multitude of needs of your audience, since it sends visitors to the variant where they’re most likely to convert. The old-school way of thinking is that either option A, or option B is correct. This way of thinking brings relevance into the game—some visitors want option A, others want option B—there’s no bad option when people get what they want/like, right? 😄

4
carla.lynn
Unbounce Community Team
1 year ago
carla.lynn
Unbounce Community Team
carla.lynnManager, Customer Marketing @ Unbounce
posted in Industry Best Practices & Strategy

This Marketer Turned Cookie-Cutter Landing Pages Into 120,000+ Leads: Find Out How

@Ekaterina_Howard It’s pretty awesome, right?! What makes Smart Traffic such a great tool, is that you can play around with visuals (stock photos vs. real photos), messages, CTAs, button colors—everything! So in the end the *hypothesis* doesn’t matter as much, which is definitely a different way of thinking, especially for us marketers. 😉 I’d love to hear your thoughts if you experiment with Smart Traffic to hear what you find works for you!

4
carla.lynn
Unbounce Community Team
1 year ago

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