Replies posted by Greg_Vinson

5 Replies

R
Rob_Graham
posted in Uncategorized

Is there a way to measure the conversion rates of multiple points?

I don’t want to get too rigid in my thinking, but I also want to make sure I understand what I’ve been learning (after taking several of your courses). So I hope you don’t mind confirming or clearing up confusion on what I think I know so far"  I understood the one ad>one page>one call to action, but an exception is adding a phone #, because its the preferred option for many people, and a call brings people closer to making a buying decision than signing up for anything.   So am I hearing that there might be other exceptions, where its a good idea to actually give people more than one call to action? Or are you simply saying since some members would like to track more than one, you want to respond to that, even though the company remains committed to the idea that you really only want one (except for the phone# in addition to the email opt in form)?  I hope I made it clear what I’m asking; just trying to get clear on the landing page basics.

2
G
8 years ago
GimJom_Feliciano
GimJom_Feliciano
posted in Uncategorized

Can someone kindly tell me why my conversion rate is 6 percent? I need the most honest crtique

 Thanks a lot for the reply Stefano; that makes a lot of sense to me. So I guess that means you need to either dedicate a line to each campaign, or adhere to a rigid protocol of always asking each caller what ad or site they were responding to when they called, in order to get the performance data you need, if the main number for the business is used.  Your posts sounded so professional that I thought you were an employee of Unbounce,but it looks like I was wrong. That makes your replies all the more generous.   Thanks again, Greg

12
Stefano
8 years ago
GimJom_Feliciano
GimJom_Feliciano
posted in Uncategorized

Can someone kindly tell me why my conversion rate is 6 percent? I need the most honest crtique

  Stefano, your helpful posts make this a cool informative thread, and I appreciate the high level of support I keep seeing, with this being one example to add to several others I’ve experienced.  I appreciate the lesson about the use of white space, and the phone # advice was thought provoking for me too, but I have to ask, because I’m a bit confused: is adding a phone # the one exception to the “one ad>one page>one call to action” rule? Or is that not a hard and fast rule, or did I simply misunderstood what I was learning in the courses?  Maybe you can confirm or correct me on this: I suspect that since the conversion goal is the same, (an inquiry), and you’re just giving them two ways to inquire, perhaps the rule is really “one ad-one page-one conversion goal”, but two calls to action to give different people their least threatening or for whatever reason, their most preferred path to that goal are okay, as long as they aren’t competing links.  Thanks in advance if you don’t m

12
Stefano
8 years ago
D
Dan_Jones
posted in Uncategorized

Landing page feedback please! :)

 No problem; I just hope the client isn’t driving you bonkers by trying to second guess your work every step of the way. Anyway, good luck with them. 

7
G
8 years ago
D
Dan_Jones
posted in Uncategorized

Landing page feedback please! :)

  I don’t think the video does a good job of contributing to the goal of the page, which I presume is to get people to fill out the form.   The form, imo, ought to be above the fold, and I think it would be good to get rid of the number above with “contact us today”- those are two different CTAs, and the main one ought to be the only one; perhaps repeated, but not diluted with a choice of either calling or filling out the form; you need to choose for me; the less choices I have, the better chance I will do the one you really want me to.  I see that you sort of added the video as an afterthought, “in case they need a practical example”, but for me, the example is totally unbelievable, I thought the whole video was fluff. The story line, once we finally get past the “inspirational” beginning, is of a guy coming up with an idea for a new product line, then apparently an entire team, thanks to this wonderful platform, races ahead with research and development; this is the Hollywood montage

7
G
8 years ago

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