Replies posted by Corey_Dilley

52 Replies

ConversionQuest
ConversionQuest
posted in News and Announcements

⭐ Conversion Quest ⭐

Hi Valentine, I think the best thing we have to show a designer would be this page: https://unbounce.com/how-to-create-a-landing-page/, because it’ll walk them through the page builder, which should show them how easy and flexible it is. I’d be really curious how others describe Unbounce to their designer though 🙂

8
J
6 years ago
ConversionQuest
ConversionQuest
posted in News and Announcements

⭐ Conversion Quest ⭐

Hey Mark! It’s not 1 page, but this is Unbounce’s first crack at creating a document for convincing your boss. If you have any suggestions on how we might improve or shorten it, I’d love to relay your advice back to our content team. unbounce.com agency-whitepaper.pdf 2.84 MB

8
J
6 years ago
Ben_Carew
Ben_Carew
asked in Industry Best Practices & Strategy

Any landing page strategies to prevent the entry of false details?

Hi Ben, hope you don’t mind that I’m writing back here, in case anyone else is interested to follow along. My gut feeling was that there might be a bit of a… I don’t know the right word… (holistic? soft? fluffy? not-data-driven?) explanation. I’m going to give some feedback that may come off as negative, so I hope my intent is clear: I want to help. I opened your first page up and looked at it for a few seconds. My reaction was “this may not be a legitimate business”, only because of the design. I’m awful at design, so I don’t know why it was giving me that reaction. I asked one of our designers and this was their response and advice: The form asking all those questions upfront makes it look like the answer will be calculated Include a favicon Mute the CTA’s colour somehow (I’m not sure I agree with taking away the contrast, but the bright pink on dark green seems unprofessional) Replace the pixelated image on the left I like what you’ve done at the bottom stating that it’s a manual

16
julien_level
5 years ago
Ben_Carew
Ben_Carew
asked in Industry Best Practices & Strategy

Any landing page strategies to prevent the entry of false details?

Hi @Ben_Carew, I’d love to offer some suggestions, but find it tough to theorize what the problem might be without seeing the page for myself. Any chance you could post it? If it’s not the kind of thing you can post publicly, maybe message me? Looking forward to pondering 🙂

16
julien_level
5 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Hi Stephen, Great to meet you!  There’s a bit of irony in your question 🙂 You’ve recognized that you can market and sell a product that isn’t very robust (10% of the effort is dedicated to it). However, when you’re serving clients, your product is your reputation. Because you don’t have a reputation, you can’t get clients. My advice is to fake it 'til you make it. Seriously consider what kind of clients you want. Study them. Get to know their needs so well that your pitch demonstrates you know your stuff and simply omit case studies in the beginning. Charge what they would expect to be charged from someone who’s confident in their skills. If they ask about case studies, just say with confidence that you’re trying something new, so you don’t have any case studies that would be relevant. Nobody’s going to mind that you’re faking it if you actually follow through and do a great job. You’ll lose more pitches than if you had case studies, but you can get clients without them. As you

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Hi Niki, Glad to hear you came to the CTA Conference! I know exactly what you mean about things being overwhelming. The downside of content marketing being really popular is that there are a bajillion articles to sift through. My advice is to start by asking yourself (or better yet, your customers) “where would retail stores in our area go to look for our services?”. The answer may be something online like Google, or it may be offline trade shows or word of mouth. Whatever the answer is, that’s where you should start! Consider actively ignoring advice on other channels that don’t show up at the top of that list, so you don’t go crazy 🙂

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in Uncategorized

5 Steps To More Conversions: Step 2

You’re too kind. It was my pleasure.  Don’t be a stranger around the community 🙂

10
Corey_Dilley
8 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in Uncategorized

5 Steps To More Conversions: Step 2

That’s good to hear 🙂 The only reason you’d really want their email is if you had a plan to market to them over a longer period of time. If you don’t have plans for an email campaign that’ll convince them to buy over time (which might not even make sense for your use-case, I’m not sure), you might just want to put all the info on the page. If people are leaving the page to do a Google search to find the rates, you’re in a bad situation. You’d just be putting obstacles in their way for no good reason.  Unless I’m missing something, I don’t see much value in hiding the price only to present it to them via email, unless you have an awesome email campaign you didn’t mention. With the very limited info I have about your business and campaign, I’d say that giving them all the information they need upfront and just giving them the opportunity to get in touch (ideally allowing mobile users to click to call) is probably the best way to go. Your landing page conversion rates might be low

10
Corey_Dilley
8 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in Uncategorized

5 Steps To More Conversions: Step 2

Hi Jay, I’m a bit confused about the situation. I’m going to try to repeat it to make sure I understand… You’re using landing pages to isolate only kiteboarders who might want to rent out your client’s Villas (great call!). However, it’s not possible for them to book the villas online. So you’re wondering what information you should be collecting and what format you should collect it in (a form? a lightbox that pops up after they click a button?). Is that right? If I’m understanding your situation and question correctly, I’d ask the question “after the person understands the information on your page, what’s the next thing they’ll want to do?”. If you’ve given them so much information that the only thing left to do is book a villa, I might give them the option to call a 1-800 number (which you can make clickable for mobile devices and track in Unbounce if you use a tel: link), or I’d give them the option to have you call them by entering their phone number. If you can’t do much with the

10
Corey_Dilley
8 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in Uncategorized

5 Steps To More Conversions: Step 2

Lookin good! I might suggest adding a title to your form that says something along the lines of “fill out this form to get a call back”. When I first saw “Call Me”, my first reaction was to think that it was a click to call button. Same goes for the button at the bottom. I really like that you’re trying to put the form right smack in the middle of everything. I don’t recall ever seeing that before.

10
Corey_Dilley
8 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in Uncategorized

5 Steps To More Conversions: Step 2

Lookin good! I might suggest adding a title to your form that says something along the lines of “fill out this form to get a call back”. When I first saw “Call Me”, my first reaction was to think that it was a click to call button. Same goes for the button at the bottom. I really like that you’re trying to put the form right smack in the middle of everything. I don’t recall ever seeing that before.

10
Corey_Dilley
8 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in Uncategorized

5 Steps To More Conversions: Step 1

You’ve pointed out so many opportunities for improvement! And everything you mentioned looks spot on. I’m really excited to see what you come out of the course with.  Don’t suppose you’re tracking conversion rates on the page currently? If you do end up redoing the page, it would be great to know the difference in results.

7
Corey_Dilley
8 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

That sounds like an awesome trip. You picked the right sporting event, too. I’m not a big sports guy myself, but it’s awesome to see the energy that comes out of a Lions game.

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Hi Pat, great to meet you. It’s not necessarily unrealistic, but it’s very difficult to tackle ALL the tools and ALL the channels at once. My advice would be to strongly consider which channel makes the most sense for your business and nail it first. Once you’ve got that one channel figured out, branch out. For example, when Unbounce was a startup with a marketing department of 1 person, Oli Gardner believed strongly that inbound marketing was the way to go, so he dumped all his effort into building the readership of our blog, writing ebooks to generate leads and building up our social media presence, so we could share our content with the audience we’ve built. It wasn’t until we got more staff that we started branching out into webinars, paid advertising, partnerships, email marketing, etc. Anyway, only one guy’s opinion, but I believe it pretty strongly. It’s tough to do everything at once and near impossible to do everything well at once.

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Hi Andrew, That’s an exciting (and confusing) time to be in, for sure. What’s your favourite type of marketing, or industry to work on? Could it be as simple as picking your favourite?

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Wow Stela, you’re doing a lot! And going out on your own seems to be a common thread within the responses to these emails. Best of luck to you. If you’re experiencing any challenges with any of your banner ads, landing pages or lead gen campaigns, I’d encourage you to visit us again and ask the community what they think! There are some really smart people in here :)  Glad to have you with us.

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Whoa, cool! Which resources did you use?

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Thanks for chiming in, Hana! Really appreciate it 🙂

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Hi Ben, I’d imagine that there are a lot of people who need help with their financing and don’t necessarily trust banks to help them. You could certainly use PPC to place ads next to banks and tout yourself as a more progressive solution. Of course, I don’t know the ins and outs of what’s legal in that space, but it sounds like there would be opportunity there. Also, the drawback with relying on paid advertising is that you’ll have to invest money upfront before you see a return. If you have some capital to start with, I’d recommend reaching out to an Unbounce partner who specializes in PPC who could give you an idea of how much it would cost to get started with paid advertising. If not, you might consider writing guest posts on credible blogs about why your financing solution is superior to going to a bank, then just leaving a small CTA that directs them to you (or your landing page).

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Thanks Ton! When I saw your book, I couldn’t believe more people hadn’t written about the topic yet. Also, I’ve never seen a website with a responsive border like yours has. It definitely stands out. When the day comes that you need Unbounce, we’ll be here. Until then, I hope we can help you see success with your book and course!

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Hey Nathan, Great to meet you and thanks for the compliment! I was considering claiming that I had “1 weird trick that moms hate” in the subject, but it didn’t feel right 🙂 You’re a brave man to suggest that you’re considering buying a software product in a public space! I’ve let Phil, our Executive Assistant for agency customers know that you could use a hand. He’ll reach out shortly. Go easy on him… he’s new.

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Hi Barbara! Great to meet you. Have you checked out Moz’s Beginner’s Guide to SEO? It’s amazing. Hope it helps 🙂

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Great to meet you Lesia! There’s a lot to talk about with email marketing! You might be interested in the email marketing section of our blog: http://unbounce.com/email-marketing/ I hope it helps!

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Hi Tim, I wish I knew more about the details of HubSpot, so we could get into the nitty gritty. Truth is, I’m still learning the software and we have someone mostly dedicated to the setup. I will say this though - we’re in serious talks about improving our marketing automation integrations (HubSpot included). In the meantime, we’ve opted to use Unbounce forms and the Unbounce integration. It means we can’t take advantage of progressive profiling for now. And perhaps we’re missing out on the campaign data within HubSpot too… I’m actually not sure.  A friend of mine at a company called Uberflip has been using both tools together for quite some time. Maybe she’s figured it out! I’m going to ask her to take a look at your question and see if she has any advice. I’d also love to hear what she thinks about the topic. Thanks a ton for all the kind words about our emails, content and events. I’m really glad you’ve enjoyed your time with us 🙂

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Wow, that’s a wide variety of services! You must be a busy guy 🙂 Thanks very much for the compliment. It’s been a good morning.

140
BardAnalytics
7 years ago

Badge winners

Show all badges
Terms & ConditionsCookie settings