Hey everyone.
We have what we believe are some pretty good landing pages with great copy and very well set up Adwords campaigns with high quality scores.
Nonetheless we consistently get people entering false details both on purpose and (possibly) by mistake. In some instances obviously the user wants the eBook we are offering without the follow-up call from sales so it’s obvious why this happens here. But on other (multi-step) landing pages with no clear pay-off at the end that we can see, users run through the steps and then leave false details. It’s frustrating and baffling at the same time. We have put it down to simply “online lead gen”, ie. it comes with the territory.
Does anyone also experience this also? We get about 10% of submissions containing false details on average.
Does anyone have any tactics on reducing false details? We have thought of incentivising the entry of correct contact information but beyond that are now starting to wonder whether our landing pages have a problem.
Thanks!
Ben
Best answer by Corey_Dilley
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