Replies posted by KarenHopper

2 Replies

Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in Lounge Area

What's your title?

Or you get into CRO and realize you’d much rather continue doing marketing strategy instead of being in the weeds with tests all the time! It makes it really hard to get back out of that field once folks associate you with that role.

7
colinsa
3 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in Lounge Area

What's your title?

I’m a “Senior Data Strategist” but no one (not even my supervisor!) really knows what that means. Basically, I run our CRO program, am the in-house GTM and GA expert, help folks understand data and form audience strategies, and just overall am a marketing strategist. So it’s like 80% marketing strategy, 20% data.

7
colinsa
3 years ago

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