Replies posted by PabloP

16 Replies

J
julia.altitude
asked in Ask a Question

Adding accordion sections to a page for FAQs

Heeeeello everyone (and @WR_13 !) I have downloaded the full page in *.unbounce format. Up for grabs for the next 30 days in this link Tag me if you have any Qs!

42
phildilello
Unbouncer
1 year ago
Kyle.Carline
Kyle.Carline
posted in Uncategorized

What is your default CTA button text?

Loving the topic @Kyle.Carline ! I have also run one or two campaigns at Unbounce and I’ve got to experiment with CTAs quite a bit. In my experience, what’s worked best is setting the right expectation from the CTA and making it as clearer as possible what’s next for them. I use “Learn more” type of CTAs usually when the expected next steps for a user are loooonger and no immediate action will be required from them. Some others on this group are “Discover now”, “Show/tell me more”, etc. When I have a more transactional type of campaign (filling a form or taking customers back to the app), I try to use more direct and intentional copy into the CTA to foster action, and manage their expectations, trying to increase certainty on what their next step looks like for them. Hope this helps, Kyle!! Abrazos!

6
Kyle.Carline
3 years ago
PabloP
PabloPFormer Unbouncer
posted in News and Announcements

Are you on an annual plan? We need your input!

Hey Poncho! It doesn’t unfortunately. It must be in any of our 2020 plans. Thanks for your interest, tho.

16
PabloP
3 years ago
PabloP
PabloPFormer Unbouncer
posted in News and Announcements

Are you on an annual plan? We need your input!

Hey Stavit! You can check it in the Subscriptions page, under Account Management. If you’re in annual, book a time that better fits you here, please!

16
PabloP
3 years ago
PabloP
PabloPFormer Unbouncer
posted in News and Announcements

Are you on an annual plan? We need your input!

If you’re in an annual plan, go ahead and book a time that better fits you here. Looking forward to chatting with you. Grazie!

16
PabloP
3 years ago
PabloP
PabloPFormer Unbouncer
posted in News and Announcements

Are you on an annual plan? We need your input!

Right on! Go ahead and book a time that better fits you here. Gracias!!

16
PabloP
3 years ago
PabloP
PabloPFormer Unbouncer
posted in News and Announcements

Are you on an annual plan? We need your input!

Hey @jillynj! Go ahead and book a time that better fits you here. Gracias!!

16
PabloP
3 years ago
PabloP
PabloPFormer Unbouncer
posted in News and Announcements

Are you on an annual plan? We need your input!

Unfortunately, it doesn’t. We’re in need of customers in new plans. But thanks for your interest @granata.

16
PabloP
3 years ago
PabloP
PabloPFormer Unbouncer
posted in News and Announcements

Conversion-based Pricing: Putting our money where our mouth is

Hey @cfen Thanks a lot for your feedback. 👉🏾 I really believe this is a healthy and bold move in the industry. We’ve spent months of research and customer interviews to really understand that value-based pricing is the right way to go. Tying the price of marketing software to the value it actually delivers means the benefit you get should always outweigh the cost of the platform. It’s fair for everybody. Plus the SaaS has a huge incentive to increase the value that you get. When you succeed, so does the provider. As I mentioned to @ImperaItalia or @codarity too earlier: as marketers (I’m a marketer too, folks!), I don’t really care about how many pages I create. Indeed, the lesser pages, the better (aka “less work”, lol). What I care about is conversions, about my audience taking the actions we want them to take. We definitely want to support your growth. Plus, these new plans tie your success to ours—so if you’re not growing as a result of more conversions, then nei

27
Lars_Tea
3 years ago
PabloP
PabloPFormer Unbouncer
posted in News and Announcements

Conversion-based Pricing: Putting our money where our mouth is

Hey @saradaniellesmith The lowest price plan before was Essential ($100/month if monthly, $80/month prorated when paid annually). Now, our lowest tier plan goes low to $72/month if you pay annually. Shoot us any question to support@unbounce.com if you need to, or reply to this thread. Thanks for replying 🙂 Cheers!

27
Lars_Tea
3 years ago
PabloP
PabloPFormer Unbouncer
posted in News and Announcements

Conversion-based Pricing: Putting our money where our mouth is

Hey @smcvey 100%. Indeed, I’d really encourage you to set up conversion tracking—not because of our new pricing, but because it lets you see how your landing pages are performing and which ones are converting best. Plus, once you understand your average performance, you can see how you stack up alongside others in your industry (using the Conversion Benchmark Report). Lots of Unbounce Conversion Intelligence™️ features (like Smart Traffic) use conversion tracking in their machine learning algorithms, helping you automatically optimize your pages to get the most conversions possible. Hope this helps! Have a good one, @smcvey

27
Lars_Tea
3 years ago
PabloP
PabloPFormer Unbouncer
posted in News and Announcements

Conversion-based Pricing: Putting our money where our mouth is

Hey @ImperaItalia. Thanks for taking the time to provide your feedback. This is certainly a bold move in the industry, since NO ONE in our sector does it this way but as we keep saying, we’re putting our money where our mouth is. We’re taking a step towards value-based pricing , which is all about understanding the quantifiable benefit of a product to the market (usually through a ton of research and customer interviews) and setting a price based on that value. Or, in shorter terms, giving you what you pay for . You (and I, and many other marketers, I bet) don’t really “care” about landing pages themselves. We care about conversions. We don’t build landing pages just for fun, but to get something out of them. We’re also allowing customers to stick to their plans so there’s no need for you to change platforms if you’re happy with your current plan. Anyways, hope this helped and added a bit more context. Let me know if you have any more questions. Cheers!

27
Lars_Tea
3 years ago
PabloP
PabloPFormer Unbouncer
posted in News and Announcements

Conversion-based Pricing: Putting our money where our mouth is

Hey @codarity! Thanks for your feedback. We have certainly considered these type of situations, but as we say, we’re just trying to align pricing with value. I truly believe it’s good for any business. And as you said, yes, we’re grandfathering customers so no forced migrations nor weird moves. Please, give it a go to the blog post where my colleague Garret H. explains in more depth the WHY. Gracias for your feedback! 🤙

27
Lars_Tea
3 years ago
PabloP
PabloPFormer Unbouncer
posted in News and Announcements

Conversion-based Pricing: Putting our money where our mouth is

Gracias Jacob! Sí, valenciano que cruzó el charco hace unos años ya. Gracias por responder! Cualquier pregunta o comentarios, aquí me tienes (o por email también: pablo.penades@unbounce.com). Saludos!! 👋

27
Lars_Tea
3 years ago
PabloP
PabloPFormer Unbouncer
posted in News and Announcements

Conversion-based Pricing: Putting our money where our mouth is

Oi, @Tiago_Flores_Dias ! Customers can stay in their current plans. We’re not migrating anyone 🙂 For new customers, our intention is about tying the cost of Unbounce with the value they are getting from it. It’s all about aligning pricing with value. I’d encourage you to check out the pricing announcement post for some more context on why we’re making this change. Obrigado pelo seu feedback!

27
Lars_Tea
3 years ago
M
mbakovic
posted in Landing Page Review

Need feedback please! urgent! - law firm landing page

mbakovic: https://www.bermanlawinjuryattorneys.com Hello MBakovic! This is Pablo, marketing strategist here at Unbounce. Thanks for sharing your LP here. I saw your landing page and I wanted to give you some feedback to see if you can get that CR to go up! Design List item Keep the typefaces and the sizes consistent across the landing page. Meaning: pick one or two typefaces. If two, use one for the titles and another for paragraphs and body text. You’re kinda good there, but I’d try to keep consistency also with the SIZE and the spacing between lines. Try Line Height = +3px of letter size. List item CTAs! This is our maxima: ONE LANDING PAGE = ONE OBJECTIVE. And you have two! It’s not clear if you’re trying people to call you or send your info. My suggestion: hide the “CALL” button from the desktop version and focus the message on people filling the form. List item Around the form CTA: what’s gonna happen next? I don’t know! I submit my info and then…what? You call me bac

4
J
4 years ago

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