Replies posted by BradW

12 Replies

L
Lisamas
posted in Landing Page Review

Http://www.taxproblem.org/audit-issue/

Hi @Lisamas, I took a look at your landing page and wanted to give you some feedback. There are several areas where this page can be optimized, but I think simply improving your headline and USP will go a long way to making the page more effective. As it is now, your headline is not ideal. It simply says “Audit,” which is going to leave people a little confused. They’re coming to your site looking for clear answers to the questions: Who are you, what can you do for me, and why should I choose you? You want to answer that in a confident way right from the start. I’m a fan of using your USP or “unique selling proposition” as your headline. A USP is simply a brief statement that describes what’s uniquely desirable about your product or service. So first, answer that question for yourself: Why is Joe Mastriano PC different/better than other CPA’s that help clients with audits? I think experience could be a good angle, since Joe’s been at it for a long time. A quick example: Getting Audited

4
L
6 years ago
D
davie_zone
posted in Landing Page Review

Www.intolerancelab.co.uk

David, I’ll send you a pm so we can discuss the page more in-depth. Brad

10
BradW
6 years ago
D
davie_zone
posted in Landing Page Review

Www.intolerancelab.co.uk

David, for having written the page yourself, I think it’s a great effort. And it doesn’t looks like a scam, it just needs to be dialed back a bit, and have a few specific elements added to it. So it’s a really good start. I do think a copywriter can help you, especially since this seems like a legitimate product that solves a real need. You just need to convey that value in a way that really connects with your visitor, and that’s something I’d be happy to help with. Of course, you could also do it yourself – as always it’s a money vs time question. And as far as the CTA, yes I would remove the one at the very top. When you introduce certain elements at the wrong time, it throws off the “conversation” you’re trying to have with the reader. The effect in the reader’s mind can be small (even subconscious) but it still detracts from their experience, making them less likely to take the next step.

10
BradW
6 years ago
D
davie_zone
posted in Landing Page Review

Www.intolerancelab.co.uk

Hey there David, I also wanted to give you some feedback on the landing page. The main takeaway is not worry about hewing too close to the direct-response style of copy and design. For a service like Intolerance Lab, trust and authority are the main emotional notes you want to hit, rather than fear, scarcity, and urgency. I discuss this more in the the video below, and have some tactical feedback as well:

10
BradW
6 years ago
M
mack
posted in Landing Page Review

Increase my Demo Bookings, Please!

Sure thing, let me know when the new version is live, and I’ll take another look.

9
digibomb
6 years ago
M
mack
posted in Landing Page Review

Increase my Demo Bookings, Please!

Hey @mack, I’m a little late to the party, but I had some thoughts on your landing page. As @Nicholas mentioned, this page would benefit from a stronger, more benefit-driven headline and value proposition. As it is now, the headline is vague, and offers no value to the visitor. And saying “We wanted to share” makes it about YOU, when it should be about the prospect and what they want. So, what do they want? As always, benefits they can sink their teeth into – one or two specific ways that AgentFire can make their life better. Some broad examples: More leads, obtained easier, for less money, that convert better than other services. As for the video – it’s too feature heavy. The viewers are people who for the most part are wondering if they even trust you guys yet… so reciting a list of features is way too early in the conversation. Give them the big-picture overview of how you can help them, why they should believe you, and why they should take action today. Also, the testimonials are g

9
digibomb
6 years ago
M
mdagosti
posted in Landing Page Review

Feedback on LP

Hi mdagosti, glad to help! And the new version of the page looks like an improvement. Hard to speak on the copy since I’m seeing a translation, but the layout looks cleaner. Let me know what kind of results you see with the new page. – Brad

5
BradW
6 years ago
M
mdagosti
posted in Landing Page Review

Feedback on LP

Hey mdagosti, from a quick look at your page (translated to English), I don’t think having the form above the fold is your issue. Overall the page design is sound, but the messaging needs to be clearer. Here are a couple of ways you could try and improve performance. Headline Since I had to translate the copy, some of the nuance is lost. But it’s clear in your headline you have a negative statement about business productivity, followed with a question subhead. Instead, I would combine the negative statement with a benefit statement. Something like: Wasted work time is killing your profits Eviblu stops the waste and makes you more efficient Then a subhead like: We’re business optimization experts. We can help you: Eliminate dead times and reduce production costs Speed ​​up and optimize business processes Streamline corporate administration Also, I would move the “arrow” pointing to the form below these bullets. Yellow CTA button The button on the left breaks up the flow, and doesn’t s

5
BradW
6 years ago
bacbey
bacbey
asked in Landing Page Review

Increase Form Completions

Great, glad to help!

3
BradW
6 years ago
bacbey
bacbey
asked in Landing Page Review

Increase Form Completions

Hey bacbey, you mentioned you wanted feedback on the form, but I would start at the headline. Right now, it reads: Supervisor Training for Organizations With the subhead: Short courses teach practical how-to skills. The headline doesn’t communicate any benefits to the reader. There are probably hundreds of other companies offering leadership training for organizations, so just mentioning what you do isn’t enough to stand out. So ask yourself: What is the ideal end result of your training? What’s the actual reason someone would want to find out more about this service? You’ve got the answer in your copy already, towards the bottom of the page: Increased Productivity & Profits Higher Employee Engagement Decreased Conflict Improved Communication So you could bundle that up into something like: Increase Productivity, Profits, and Employee Satisfaction And use that as your headline. Now the benefits are front and center, instead of just having a description of the service. Okay, now f

3
BradW
6 years ago
B
BeamCreative
posted in Landing Page Review

🙏 Landing Page Feedback please!

Well, you don’t have to have a form above the fold. Nothing is set in stone. But best practice is to have a lead capture right there, so it’s crystal clear what the visitor should do next. Some visitors will be ready to sign up after reading just your headline, subhead, and bullets. Why make them keep scrolling? It introduces a few more degrees of friction. The people who need more information will keep scrolling anyway. A lot of the conversion process is subconscious. Your visitors have seen hundreds of landing pages before, and they know how they work. When they see the form, their brain goes, “Oh, this is where I add my email and phone number.” Use that training to your advantage.

8
BradW
6 years ago
B
BeamCreative
posted in Landing Page Review

🙏 Landing Page Feedback please!

Hey there, I agree with pretty much everything Alex said. I have a few other recommendations as well, you can take a look here: Winnett_Specialist_Group.pdf (1.0 MB) Overall, I think your 80/20 changes will be: A more focused and benefit-driven headline A lead capture form above the fold More relevant bullet points Other considerations – You have a link to your blog – nix that. Your the only purpose of your landing page is to get them to sign up for the consultation! And my gut tells me the information pack is the wrong play for an offer like this. It feels kinda gimmicky, and that’s the last thing you want if you’re a surgery clinic. Also, the color scheme feels kind of weak – the beige doesn’t doesn’t really pop on the page. Oh, and the picture… do you perhaps have one that’s a little more “aspirational” looking? Not the most PC advice, but something to consider.

8
BradW
6 years ago

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