Replies posted by getjess

2 Replies

S
Suncoast37
posted in Lounge Area

Digital Marketing Degree or Certifications

If I were in the same situation, I would start trying to build my own personal Instagram feed thoughtfully to show that I knew how to do this and could build a following. There are a ton of tutorials on how to do that, and tools like Canva can help if you don’t have design skills. I would start with the free tutorials on SEMRush. https://www.semrush.com/academy/courses?spec=ALL&lang=en-US Then, if you get your SEO cert, go for your Google Ads cert https://skillshop.exceedlms.com/student/catalog/list?category_ids=2844-google-ads-certifications . These courses and certifications are all free. If you feel like putting things in practice, create a blog on a free platform and practice what you learned. Maybe even try to sell something just to see if you can do it. Technical bootcamps are a start, but the don’t substitute for real world experience and my suggestions blend both. If you have a resume that says you did all this, you would stand out vs. someone who went through the motions

7
Adam_Smartschan
3 years ago
S
Suncoast37
posted in Lounge Area

Digital Marketing Degree or Certifications

I own two agencies that employ a total of 80 people. We have hired people who are mid career like you with no marketing background. We have also hired people with marketing degrees and certifications. For entry level hires, what matters is potential and convincing us they really, really wanting to work in marketing. The most successful people were great communicators and very smart. The most important thing is to show an employer what you can do. This can be demonstrated in many ways without formal experience e.g. via a blog that’s well written, Instagram with a ton of followers, etc. We hired someone this year because they poked holes in our marketing (the person was experienced). Ongoing education is a very important part of a marketer’s job, but I’ve not found a marketing degree or certification you can earn with minimal time to be predictive of success. PS more money and positions in SEO, PPC, analytics than content development, social media management. Hope this helps. Ellen at Je

7
Adam_Smartschan
3 years ago

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