Replies posted by jpserra

12 Replies

jpserra
jpserra
posted in Landing Page Review

Birthing classes landing page critiques/feedback

Thanks for your very pertinent comments. I’ll check out the multiple variants and get back to you. Have a good weekend.

14
SeanKirby
3 years ago
jpserra
jpserra
posted in Landing Page Review

Birthing classes landing page critiques/feedback

Hi Jess and Sean, So I have done some major changes to the page: I start with a section “Are these classes for you?” to get an immediate connection with the visitor and speak about them instead of the product I added a section where I compare in-person classes to online classes I added a section announcing our sales (when we have one) I added a section about our 30-day money back guarantee I added a picture of the couple who wrote the review (to make it look more authentic) I changed the copy of the first section to give it more personality I changed all the calls to action on the buttons. “Buy Now” was boring. I linked the CTA to the section. Phew! How does it look now?

14
SeanKirby
3 years ago
jpserra
jpserra
posted in Landing Page Review

Birthing classes landing page critiques/feedback

As for testing the sign up for a free trial, it’s actually what we’ve been doing from May to September. We were inviting people to sign up and in exchange for sending them the first module for free and a $25 coupon. So we have a lot of data to compare with. In a few weeks only, we will be able to figure out which method will be more profitable for us.

14
SeanKirby
3 years ago
jpserra
jpserra
posted in Landing Page Review

Birthing classes landing page critiques/feedback

Hi Sean, Thank you for the detailed feedback. I’ve changed the headline and the subhead. I think it’s much less generic now and it gives it a nice personality right from the start. I have added a new section that compares the in-person class to the online class. It clearly shows that a student gets more benefits for a lower price if they go for the online class. I am working on a section that will focus more on the benefits to the customer than the feature of the product. I will also find a way to make the guarantee larger and bolder. Finally, I’ll put the discount sale in its own section. This way, I’ll be able to draw more attention to it and I’ll be able to toggle the visibility off when there’s no sale. I’ll let you know when this is done.

14
SeanKirby
3 years ago
Luke_Latimer
Luke_Latimer
posted in Landing Page Review

Inclusion training landing page critiques

I stumbled on this page and thought it was a nice way to present your customer logos. They have left the colours on the logos and managed to make it look visually pleasing. Screen Shot 2020-09-22 at 8.49.09 AM2012×1102 176 KB

3
Luke_Latimer
3 years ago
Luke_Latimer
Luke_Latimer
posted in Landing Page Review

Inclusion training landing page critiques

Your landing page looks good. And what an important topic!!! I love your first picture. It looks very professional. Here are my feedback (and I’m far from being a professional, so you got to take some and leave some). I found it a little bit confusing that your landing page is both for individuals and organizations. And both of them have different calls to action. Individuals can purchase now but organizations need to enquire. And in your text on the left, you mention a free demo (that you should put much more emphasis on) which doesn’t seem to be available to individuals. The beauty of a dedicated landing page is that you can target a very specific audience. I would suggest you make one landing page for individuals and one for organizations. Or, if you want to have one landing page for both audiences, you give them the same call to action. Often, when we see a variety of logos on a landing page, they are all in gray. This way, it looks more uniform. Not sure about the picture you cho

3
Luke_Latimer
3 years ago
jpserra
jpserra
posted in Landing Page Review

Birthing classes landing page critiques/feedback

Just letting everyone know that since we just switched our marketing campaign to Canada, we adjusted the price in Canadian dollars. That’s why it’s $179 instead of $129.

14
SeanKirby
3 years ago
jpserra
jpserra
posted in Landing Page Review

Birthing classes landing page critiques/feedback

Hi Sean, Thanks for the feedback. No it’s not the ad that goes with the landing page. It’s an old copy that is still there when we were using another strategy (a free trial of the first 4 lessons). This is the new ad: Screen Shot 2020-09-20 at 10.09.47 AM808×476 51.1 KB The reason why we changed our strategy is that we found out that the free trial made the sale more complicated. In order to buy the class, the student had to: Sign up to our mailing list. Receive an e-mail with a link to the 4 first lessons and a 25$ off coupon. Click the link and watch the 4 lessons (which took 20 minutes of their time). Decide if they wanted to buy our class or not. So the whole process was long for a $129 class. Lol! In the meantime, we had many people landing directly on a website (without going through the landing page), watching the teaser, and buying the class full price. All this within 5 minutes. We’ve been told that getting people in an e-mail sales funnel was good for: Expensive courses (b

14
SeanKirby
3 years ago
jpserra
jpserra
posted in Landing Page Review

Birthing classes landing page critiques/feedback

I’m done making the changes. birthingclasses.rockthecradle.ca Rock the Cradle online prenatal classes New online prenatal classes. Try for free! I took about 90% of your advice. Lol! For now, I’ll leave my little sentence under the teaser (No words can explain it better than this 90 second teaser.). I will remove it eventually to compare if people click on the video no matter what. I really want people to watch the teaser because it’s my best conversion tool. I also decided to keep the sign up form at the end. If I don’t have anybody signing ups, I’ll remove it.

14
SeanKirby
3 years ago
jpserra
jpserra
posted in Landing Page Review

Birthing classes landing page critiques/feedback

Wow! This was such a generous review. Thanks so much. Good point about the background stretch. Since I’m working on a laptop, the landing page goes right to the edges of my screen so I didn’t even see beyond . It will be an easy fix and look so much nicer for people with bigger screens. For smart traffic and a/b testing, it doesn’t come with my basic package. I’ll definitely check it out when I’ll upgrade. I also want to try DTR (which I don’t have access at the moment). I’ve noticed that some people look for “prenatal classes”, “birthing classes”, “childbirth education”, “pregnancy classes”. So it would be nice to adapt my page’s vocabulary. I wonder what’s the most popular term in the States. I’m from Canada and I put “birthing classes” as default but maybe I’m wrong. Good point for the length of the headline. I’ll wait for Sean’s suggestion. Since a lot of birthing classes are given “live” and require to be there at a specific time, often for 3 to 6 hours at a time, I wanted to diff

14
SeanKirby
3 years ago
jpserra
jpserra
asked in Industry Best Practices & Strategy

Split screen scrolling (or vertical sticky column)

Thank you so much Jess. Really appreciate it!

9
F
2 years ago
jpserra
jpserra
asked in Industry Best Practices & Strategy

Split screen scrolling (or vertical sticky column)

Hi Jess, here is where they’re selling the template. ThemeForest Horse App - Unbounce Landing Page Horse App : is new Unbounce template made for Landing Page and Applications use. It also can be used for multi purpose. PSD files design needed elements are included. We hope you lik... Price: $21 USD

9
F
2 years ago

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