Replies posted by Suthers

5 Replies

E
erinpeters
posted in Landing Page Review

2019 Good Sam Travel Guide, 84th Edition

Hi I like the look of the graphic and layout, but I wouldn’t call this a landing page. It’s really a page for people who’re already sold on the guide and now just need to buy it. If you want it to function as a landing page from a banner or email, perhaps a more compelling heading above the image, along with a couple of really critical dot points and a “see more great value below” to get people to read more and become more convinced they need it.

1
Suthers
5 years ago
Suthers
Suthers
posted in Landing Page Review

Landing page for licensed psychologists

While I’d still appreciate any comments that the group might have, I thought I’d share some great feedback I got from a clinical psychologist in relation to the landing page, as an illustration of how blind we can be to “seeing from the reader’s perspective” even when we could easily be that reader ourselves. I’d wanted to avoid sounding hypey or too “businessy” and had ended up doing a kind of inadvertent bait and switch from “your clinic” to “our program”. So I made the first section more congruent with a focus on their clinic, especially the dot points. In her comments she used some language that was pure gold, that I incorporated in the very first sentence of the copy. Just goes to show how precious is feedback that comes from someone representative of the target market.

1
Suthers
5 years ago
B
bronlund
posted in Landing Page Review

Increase conversion rate

You’re very welcome Bronwyn - look forward to seeing the next iteration 🙂

7
Suthers
5 years ago
B
bronlund
posted in Landing Page Review

Increase conversion rate

Hi Bronwyn, we’re on different time zones so I may be slow getting back 🙂 You might like to try questions like “Do you have skills that could easily translate to working from home? (Especially if you had step-by-step guidance?)” You could basically repeat that on the landing page, and then your offer could be more like “Take the test and receive our step-by-step guide”. I think you’d get more opt-ins that way. And yes, a shorter video, but with the focus on the viewer, finishing by saying basically “I did it, and I wonder if you can too. There’s only one way to find out, take the test and download the free guide, and let’s see where it takes you.” Oh, just remembered. On your landing page, the video seems to melt into the background. Is there a way you could add a light-coloured border to make it stand out? Good luck!

7
Suthers
5 years ago
B
bronlund
posted in Landing Page Review

Increase conversion rate

Hi Bronwyn I’d like to see your Facebook ads to be able to provide better commentary. I’d be looking for continuity between the advert and what people see when they land on your page, including colours, images, branding, language, message. I’ve learned that if there’s any kind of disconnect there people will tend to just click away very quickly. I also wonder if you’re able to refine your video and about section to be more oriented to the conversations already going on in the heads of your target market. While it’s great to tell your story and present your success, people are of course far more interested in themselves. Also with the video, it seems that a bunch of recommended videos come up at the end. I think it’s possible to switch that off in the code so that it goes back to the start instead of showing other people’s videos that might take people away from your offer. My final thought is that the form could be more inviting. “Free Information” is probably not very compelling and t

7
Suthers
5 years ago

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