Replies posted by Ed_Stanfield

70 Replies

Ed_Stanfield
Ed_Stanfield
posted in Ask a Question

Mobile in Landscape view worse than horrible

Oops, it looks like the script tag prevented the text from appearing. Here it is again, just add the opening and closing script tags. var supportsOrientationChange = “onorientationchange” in window, orientationEvent = supportsOrientationChange ? “orientationchange” : “resize”; window.addEventListener(orientationEvent, function() { window.location.reload() }, false);

14
Ed_Stanfield
2 years ago
Ed_Stanfield
Ed_Stanfield
posted in Ask a Question

Mobile in Landscape view worse than horrible

This is the script I was given to help with this issue. I’m not sure if there is a newer or better one. You could try it on a single page. If it works, you could go into the script manager and apply it at the domain level so it will work on multiple pages.

14
Ed_Stanfield
2 years ago
Ed_Stanfield
Ed_Stanfield
posted in Ask a Question

Mobile in Landscape view worse than horrible

Hi, Do you have a URL you can share so I can see how it looks?

14
Ed_Stanfield
2 years ago
Xasthur
Xasthur
posted in Landing Page Review

Would love your feedback!

That seems like a decent conversion rate - hopefully your overall financial return is meeting your goals. I think the current page could benefit from some design improvements. But, there no guarantee that will impact results significantly. I think it would be worthwhile to try 2 additional design approaches and see which one resonants with your audience.

4
ludoan
2 years ago
Xasthur
Xasthur
posted in Landing Page Review

Would love your feedback!

Hi, what’s your conversion rate at the moment?.

4
ludoan
2 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

So long, it's been a slice! 👋

Thanks for all you’ve done to build the community - best of luck in your new role!

8
Finge
2 years ago
Kyle.Carline
Kyle.Carline
posted in Uncategorized

What is your default CTA button text?

Can’t recall where I heard this advice, but someone said the text of a button should complete the sentence: “I want to ___” Of course, the “I” is the visitor. This doesn’t fit every scenario, but it’s worth a try.

6
Kyle.Carline
3 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

What gets in your way when you're optimizing your campaigns?

My main client insists on featuring the price and financing as the primary Headline. This is a very competitive field, so it’s a contest to see who offers the lowest prices. I would like to include other aspects such as quality of service or warranty or other things as the featured Headline versus placing those things lower on the page. But, budgetary constraints prevent the creation of too many variants.

11
digibomb
2 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

3 Marketers Went Head-To-Head, Here Are The Results

I see there is a lot of confusion/debate about the conversion rate metrics. I have to agree it is confusing. I think the most valid comparison would be to include the original design as a variant. You never know what variables may be occurring in the market that may be affecting traffic and conversions, so comparing the 3 new designs to historical metrics isn’t really apples to apples. Nevertheless, I learned a few things from reading the logic behind the designs and reviewing the 3 new pages. I especially benefited from learning about the script for the fading header.

37
digibomb
2 years ago
T
tsingleton
posted in Landing Page Review

Internet provider landing page looking to increase qualified leads

The image associated with the title: Expertly installed by trained technicians: This looks like a commercial installation vs residential. I’m not sure if that is your target audience. I think a total of 4 or 6 testimonials is better than 2. And, I would put a stars image and copy such as "4.9 stars - 99 Google Reviews.

4
Ed_Stanfield
3 years ago
Kyle.Carline
Kyle.Carline
posted in Uncategorized

Building a Landing Page - Is Less Really More?

I try to get all the essential points covered in just a few sections, all the critical benefits, the offer, the CTA, etc. Then, I may use longer content to expand the topic. My analytics indicate that few people read longer content. But, sometimes a client insists because they think it is critical. I don’t think long content will reduce the conversion rate. . . and it may create a slight uptick. I think some people read the initial copy carefully, then scroll down and realize there is a lot more content and that substantiates the credibility that started at the top, but they don’t really read it. For example, after you’ve read one or two testimonials, do you really read another ten? But seeing them on the page adds credibility.

4
Ed_Stanfield
3 years ago
V
VivekAyer
posted in Ask a Question

Margins for landing pages

In google analytics, you can determine the screen size of the traffic you’re getting. I did that recently and changed my layouts to be optimized for 1920x1080.

3
Ed_Stanfield
3 years ago
PabloP
PabloPFormer Unbouncer
posted in News and Announcements

Are you on an annual plan? We need your input!

Sorry - I’m sticky with my legacy plan for now. ed

16
PabloP
3 years ago
D
Dig57
posted in Ask a Question

Full width responsive box

I’ve used that same trick in the past in order to keep text OUT of the full width box. As long as the text is stacked above the box and then positioned on top of box, it will appear on top when published. BUT: just recently I used this js for the full width box, and the technique isn’t working anymore. I have the text stacked above the full width box in the builder. But, when published, it presents itself below the box - so the text is essentially hidden behind the box. I have no idea why this doesn’t work anymore. script var e = jQuery(’#lp-pom-box-1318’); //Replace with your element ID var a = jQuery(’.lp-pom-root’); e.css({‘left’:0, ‘width’:‘100%’, ‘box-sizing’:‘border-box’}).prependTo(a); /script

10
I
3 years ago
Ed_Stanfield
Ed_Stanfield
posted in Industry Best Practices & Strategy

How to Create the Faded Logo Effect

I searched for this topic in the community and didn’t see any previous posts. Maybe this is so simple everyone is doing it already 😉 Ed

2
Ed_Stanfield
3 years ago
C
ChrisMel
posted in Uncategorized

Full Width Sections NOT Background

As a temporary solution why not make a separate 3 column image for mobile that will show all 3 images. Although, I wonder if the image and text at that size will be readable in the 3 column mobile presentation.

1
Ed_Stanfield
3 years ago
Stephanie_Galati
Stephanie_GalatiFormer Unbouncer
posted in News and Announcements

We're recruiting for User Research! 👩‍🔬

Count me IN.

46
L
3 years ago
David_Garrett
David_Garrett
posted in Landing Page Review

Learn Conversational Spanish sale page

Just a few quick observations on the hero. The header with the Enroll button should be much, much smaller. The first copy block needs to be simplified and styled in a way that has more visual interest and doesn’t feel wordy. Also, I’m not sure there is value in saying “fun, funny”. I’ve tried and quit Spanish language courses in-person and on-line several times. I didn’t find this pitch compelling. (sorry). The copy block that says “6 Simple Learn Spanish Hacks” doesn’t make sense to me. If that’s the lead magnet, it’s not obvious at this point - I guess it becomes obvious when a visitor scrolls down but should be made clear immediately.

3
Ed_Stanfield
3 years ago
Cameron_R
Cameron_R
posted in Landing Page Review

Need Feedback On A 'Will Writing' service Landing Page

Quick observations. I don’t see how the hero background image relates to the service. One of the UK’s #1 Will Writing Company (this feels like awkward phrasing for a headline) The sub-heading about “forward thinking”: That does not feel like a significant selling point. The bullet points need to be more succinct; for example, the first one could just be “Reduce Inheritance Taxes”

5
Kyle.C
3 years ago
Jasmine_Tudor
Jasmine_Tudor
posted in Ask a Question

Flash of unstyled content

I see the same thing a lot, even on pages with very little image content.

2
Ed_Stanfield
3 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in Industry Best Practices & Strategy

Message match + testing headlines

Agree with the comment: “meeting the expectation/intent of the user”. The landing page should confirm the offer. Then, I try to anticipate the next expectation, and the next. . . through the entire page. If an offer of 50% OFF was motive for the click, what is the next expectation? In my experience, deep discounts raise suspicions about the quality of the product or service. So, that’s the first thing to address.

6
Ed_Stanfield
3 years ago
JonathanFunk
JonathanFunk
posted in Landing Page Review

LP showcasing a motorcycle model

Two Book a Test Drive buttons above the fold aren’t necessary (one is enough). You might try to match the orange colors on the bike with an orange CTA button. I don’t see huge issues with the page. More magazine reviews or adding some owner testimonials might help. I really suspect some of the issues may be with be in the quality of the traffic coming to the page.

4
JonathanFunk
3 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

Conversion intelligence: where Unbounce is heading 🚀

Previously, the client was sending all paid traffic to mobile due to the trending advice that stressed an emphasis on mobile. I just created a clean desktop layout and the client added desktop to their paid traffic. We’re trusting Smart traffic AI to figure out the rest. The conversion rates are insane.

7
Ed_Stanfield
3 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

Conversion intelligence: where Unbounce is heading 🚀

Here are some results from one of my clients. We switched from A/B to Smart Traffic and I also made some layout enhancements. I’m not sure how much of the boost was the layout improvements vs the Smart Traffic. But, the conversions are impressive and the client is happy. Smart Traffic 3672×698 40.1 KB

7
Ed_Stanfield
3 years ago
Kyle.C
Kyle.C
posted in Industry Best Practices & Strategy

Let's Talk About Double Opt-In

As visitor (subscriber), I find the double opt-in annoying. Feels unnecessary.

4
Ed_Stanfield
3 years ago

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