Hello Unbounce Community! 👋
If you haven’t already heard, we’re kicking off 2022 with some big news: Unbounce has just acquired LeadsRx! 💥
Why is this exciting news?
This acquisition is exciting for many reasons - primarily because it allows Unbounce to provide our customers with a better understanding of the customer journey along the path to conversion, and insights into which marketing channels are most effective.
Who is LeadsRx?
LeadsRx is a multi-touch marketing attribution platform that makes it easier for marketers and agencies to measure the performance of their marketing channels. Using a proprietary pixel that only collects first-party data, their software understands the value of each customer touch point to help optimize conversion paths, ad spend and ROI. They’ve tracked over 130 million customer journeys with 2.5 billion touch points across 35,000 websites. 💪
What can LeadsRx do for me?
Optimize ROAS: Find opportunities to reduce wasted ad spend and re-balance existing budgets across your advertising channels that work the best.
Get more of your best customers: LeadsRx captures each touch point along the path-to-purchase. See customer behavior as they interact with your brand, and identify traits of your best customers.
Decrease CAC and increase LTV: Calculate Customer Acquisition Cost using a bottoms-up approach and find trends in CAC over time. Monitor customer lifetime value and discover which programs have the most impact.
How can I learn more about LeadsRx?
We’ll share more details soon on how you can use both LeadsRx and Unbounce’s Conversion Intelligence platform to amplify your marketing campaigns. In the meantime, we’d love to offer a personal demonstration of the LeadsRx platform, and how it can help you specifically.
Intrigued? Request a demo with LeadsRx in the month of January and receive a limited-time discount on a LeadsRx subscription.
Here at Unbounce, we are dedicated to helping you grow smarter and increase the quality and quantity of your conversions - and this acquisition helps us double down on that promise.
Are you as excited as we are?! Feel free to share any thoughts or questions in the comments below 👇