[Feedback Wanted] How can we make reporting better for you?

J

We’re going to build a brand   new  reporting and analytics package so you can quickly and accurately report on your campaign results in Unbounce, and want your feedback to make sure we hit this out of the park.  In fact, we don’t just want your feedback - we want to hear what your pie-in-the-sky vision of your ideal reporting solution. 

Something tells us it doesn’t look like this… 

We’ve sifted through the last 4 years of data in the Community to find the most commonly requested reporting features, which include:

  • Reporting by defined period

  • A/B Testing & conversion breakdown report

  • Simplified reporting with images, graphs

  • Completely unbranded lead notifications

  • Ability to delete/reset leads

  • Ability to generate a full .PDF report

  • Ability to measure time spent on page

  • Mobile/desktop conversion breakdown

  • DTR conversions

  • Device type reports

  • Tracking multiple conversion goals

While this does give us a pretty good idea as to what features are being requested, it doesn’t exactly paint a clear picture of what reporting 2.0 should look like. That’s why we want your feedback to help us make sure we’re building the best reporting tool for your campaigns.

The bottom line is that we want to make your lives easier by giving you the tools you need to report on your campaigns more effectively. It’s one thing to improve your conversion rate and ROI; but it’s another thing to be able to underline your successes (and look good doing it).

Sound off in the comments with answers to the following questions. Be sure to not only let us know which features you would like to see, but also why and how they would improve your reporting.

  • What data do you generally present to your clients/boss/team/manager?

  • What data do you currently pull from external sources (Google Analytics, Kissmetrics, etc.) to complete your report?

  • What data is most important to you?

  • What data is most important to your clients?

  • Which features are on your wishlist? How do you feel they could help your reporting efforts?

  • When preparing reports, what takes you the most time?

  • Could you share an example of what your reports look like?*

*Feel free to change the names/numbers, we’re just looking for an example of the formatting of the document and the data that’s being reported on.

34 replies

Nishant_Dewan

I would like to see the callrail data in unbounce, giving me ability to track conversions right from unbounce. Most of the time visitors would fill up a form and then even call us from the unbounce landing page. I would like to get access to a report that shows me an exact count - Clicks vs. Forms vs. Forms and Calls.

Eric_Lituchy

You must add reporting by date range. If I add a new variant how am I supposed to compare it to the Champion if the champion has been running for months and the variant is new? Many factors affect conversion rates thus I need to compare the two based off the same date range. PLEASE ADD!

Kenji_Sano

Heat maps and interaction rate!

Even though the primary purpose is to track conversions I need to know how much people are scrolling and how much they click on other buttons. (My clients tend to spend most of the time analyzing the heat map than any other report).

Now I have to pay for super expensive heatmaps tools which I tend to forget to do the tracking every time there is a new variant. Even if you offer this package at an extra price, I will pay for it!

Michael_Doyle

On behalf of a person who reached out to Unbounce support:

Deleting leads.

J

Thanks for the vote, @Michael_Doyle!

F

I think what you have is a great start. I’m always looking for actual numbers, and numbers based on dates or date ranges. Maybe also add a filter for conversions based off of keyword.

Angie_Schottmuller

I don’t want Unbounce to reinvent analytics tracking that GA already does. That would only slow pages down. From the Unbounce page interface, these are critical issues / needed functionality for me:

  • Leads File: Need to permanently remove testing or spam entries
  • Leads File: Need to manually flag and optionally remove duplicate entries
  • Leads File: It’d be nice if Unbounce automatically flagged potential duplicate entries (i.e. via email and/or IP address) that we could confirm or ignore. (Need means to identify duplicate record kept vs. discards)
  • Report Timeline - Need option to add annotations to the historical timeline. (e.g. email launch 1, entry deadline, etc.)
  • Web Form Checkbox Fields - Need to be able to specify a “value” (data to store) in addition to the text label. (Long labels make messy/inconsistent spreadsheets. Value should be URL-friendly.)
  • Web Form Buttons - Need better on-click button handling / form processing to help prevent duplicate back-to-back form submissions
B

+1 vote for deleting leads

Andrewk108

Is there any update on whether anything came from this initiative? We still need to access date-based reporting.

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