Trying to make this as simple as I can.
I’ve had some success getting calls through ads I place on local listings and forwarding the leads to a contractor. I wanted to implement a few changes and include a call whisper service so I can just forward the lead to the contractor I’m working with at the time. Keep in mind I’ve been doing the receptionist work so this would be like a big step in automation for me.
I know I probably sound like a dinosaur to all you seasoned marketing connoisseurs.
Also I was floating the idea of structuring a website without mentioning the contractors name, just the general trade I promote, just in case we go separate ways at any point I can just direct the leads to another contractor. Perhaps a landing page alone will do the trick without the need to create a website? This is basically what I do on the online local listings in my city and I include some attractive copywriting to the ad so I can make them stand out from the rest.
For example I would advertise flooring…Say hello to that new floor your wife has been wanting… bla bla bla the copy body and I put my number. Get the calls, get the info and forward the info to my contractor so he can get in touch with the prospect.
I would like to replace this with a site or landing page that talks about flooring (not sure if I require both for this, I’m new to this) but without giving free advertising to the contractor. For example, I would develop mynewfloorwestpalmbeach.com and talk about flooring and point this site out to my call whisper number, which in turn I would connect to my contractor so I can track the leads and save myself the secretary work.
If something happens with the current contractor I use, I would just find another flooring contractor and send him the leads. I’m just trying to make this simple. I do ok with local online listings, but the receptionist work cuts into my 8 to 5 and I have to get creative at work to manage this calls. I’m trying to automate this a bit and perhaps eventually make a full jump into it.
This online automation stuff is new for me, which is why I reached out on this forum to ask. Thank you for your time and attention.