Need help simplifying my local lead generation idea

  • 23 August 2020
  • 7 replies
  • 8 views
S

Trying to make this as simple as I can.

I’ve had some success getting calls through ads I place on local listings and forwarding the leads to a contractor. I wanted to implement a few changes and include a call whisper service so I can just forward the lead to the contractor I’m working with at the time. Keep in mind I’ve been doing the receptionist work so this would be like a big step in automation for me.

I know I probably sound like a dinosaur to all you seasoned marketing connoisseurs.

Also I was floating the idea of structuring a website without mentioning the contractors name, just the general trade I promote, just in case we go separate ways at any point I can just direct the leads to another contractor. Perhaps a landing page alone will do the trick without the need to create a website? This is basically what I do on the online local listings in my city and I include some attractive copywriting to the ad so I can make them stand out from the rest.

For example I would advertise flooring…Say hello to that new floor your wife has been wanting… bla bla bla the copy body and I put my number. Get the calls, get the info and forward the info to my contractor so he can get in touch with the prospect.

I would like to replace this with a site or landing page that talks about flooring (not sure if I require both for this, I’m new to this) but without giving free advertising to the contractor. For example, I would develop mynewfloorwestpalmbeach.com and talk about flooring and point this site out to my call whisper number, which in turn I would connect to my contractor so I can track the leads and save myself the secretary work.

If something happens with the current contractor I use, I would just find another flooring contractor and send him the leads. I’m just trying to make this simple. I do ok with local online listings, but the receptionist work cuts into my 8 to 5 and I have to get creative at work to manage this calls. I’m trying to automate this a bit and perhaps eventually make a full jump into it.

This online automation stuff is new for me, which is why I reached out on this forum to ask. Thank you for your time and attention.

7 replies

Jonathan
Badge +2

Hi there! You’re asking all the right questions 🙂 don’t ever hesitate to ask away in this community, we’re all here to help each other. From what I’ve read, I see two main questions;

1. Should you create a landing page versus a website:
I believe a landing page would be the way to go for multiple reasons;

  • It allows you to put something up cheaply/quickly/easily in order to validate your new structure.
  • You can create multiple pages with slight differences in copy/design in order to adapt your sales pitch to the different channels you’re advertising on (a website is static and will look the same for everyone who lands there).
  • Thanks to your duplicate pages you will be able to easily know where the leads you’re generating are coming from (make sure each page has a dedicated phone number).

2. How can you automate the calls and still get credit for the leads:

  • You can use a platform like Callrail. Each platform you advertise on (or each campaign) would have its own dedicated forwarding number so you can establish what’s working best.
  • In Callrail, you can setup call recording in order to track lead outcome.
  • You can also add a whisper message that plays when your client picks up, allowing them to know that it’s a lead.
  • You can create call flows, allowing you to forward the calls to multiple numbers at once, or on rotation.

Hope this helped!

S

Hey Jonathan thank you for taking the time to elaborate. It helps massively. I appreciate the collaboration.

link_to_whatsapp

Hi, do you think WhatsApp can be helpful for your business?
Maybe can be useful for your project to add WhatsApp and capture more leads with a system that can be 80% automated. Using WhatsApp Business + WhatsApp Widget for Unbounce.

Here you can check how to integrate WhatsApp with Unbounce.

We can help you with more info and how to setup.

S

This sounds very interesting; I had no idea it even existed. I believe it could be useful as long as I can connect WhatsApp business to a call whisper/ call tracking number to start off.

I would maintain this system as long as I have a business relationship with the contractor and if we part separate ways then I could just route the number to the new contractor.

Is this doable? I’m new to this. Thanks everybody for the ideas.

link_to_whatsapp

Hi, what we can do for you is the following:

  • You add the WhatsApp widget / form.
  • You collect all the incoming messages.
  • You send automatically the lead to the contractor.
    It is true that you will keep a copy of the lead and the contractor will keep another copy.
    I think it is important to define the T&C so it is clear who owns the client.

We can talk this week if you want to make a test.

S

I’m very interested in this idea. What do I need to have set up by the time I speak to you? Landing page? Call rail number? Let me know please.

link_to_whatsapp

Hi, you can send me a WhatsApp here and we can talk >

I am César from Spain.
Thank you

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