If you guys are not getting my point,  you can check my business categories and their products like Gold Diamond Bracelet. I am not sure how to design categories and products more effectively.  Though I have designed some of wordpress based sites but Shopify is completely a new experience for me.

Shopify and Unbounce are a powerful duo that, used together, can design unique landing pages leading to the success of your client's jewelry store and increase sales to new records. Split testing is one of the many features that gives you the opportunity to evaluate several different elements of the landing page and decide which one is the best in terms of design, text, or layout. Hence, you can try using product pictures, call-to-action buttons, and even headlines for testing. Dynamic text replacement (DTR) enables unique user interaction by imitating the targeted advertising experience with a customized message from the ad's traffic source, such as "Gold Necklaces" near a particular search query. The personalization advancements make it more relevant and engaging for the consumers, therefore, the click-through rates will be higher. The proper implementation of such practices positively affects the business as, through their application, organizations can get a clearer idea of what is truly impactful among their customers, thus, creating more effective landing pages, resulting in higher sales.