Learn how to use Facebook’s new event setup tool to track conversions in Facebook.

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This is not an official Unbounce feature. This functionality is based entirely on third party code, and has only been tested in limited applications. Since this isn’t a supported Unbounce feature, our support team will be unable to assist if things go awry. So if you are not comfortable with HTML, Javascript and CSS, please consider consulting an experienced developer.

Step 1. Install Facebook base Pixel

1. Go to Events Manager in your Business Manager account


2. Select your Data Source (usually the client’s Pixel)


3. Click on Details


4. Click on the dropdown “Select” on the top right corner of your screen


5. Click Install Pixel


6. Select “Manually add Pixel code to website”


7. Copy code and click Continue (keep this window open)


8. Open new window and go your page builder, add a Javascript and paste your code


9. For Placement, select “Head” and name your script “Facebook Base Pixel”, then click Save


10. Save and publish your page

Step 2.

1. Go back to Facebook Business Manager and click on “Use Facebook’s Event Setup Tool”


2. Paste your landing page URL


3. Click “Open Website”


4. On the popup window that appears, click “+ Track New Button”


5. Click on your CTA Button


6. In the “select an event” dropdown, select “Add to cart” or the appropriate event


7. Select “Don’t include value”


8. Click confirm


9. Click “Finish Setup” and then “Finish”

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