First off, I like that the hero image is looking towards the form! Helps the user know where to be looking. Nice! Below are five suggestions to help the page convert more…
Emotional headline. This is for artists! So capture their emotional needs first. Something like, “Develop your voice, develop your passion.”
I would also add a subtitle… “The ABC’s of singing” That helps clarify what level we are at.
I like the form and button text. But could use a little more detail. How much? How long? Will you work with my budget? Adding a couple more points before the form won’t hurt.
Those testimonials are rough. Gotta clean them up. PLEASE make all the fonts the same! Also add quotation marks and a name if you can. They need to look reliable, and right now they do not.
Add another section with a brief bio description about the teacher and the school.
And a bonus if you really want conversions. Offer an incentive for signing up!
…One free lesson for signing up today!
…10% off your first program by signing up now.
…Beats-by-Dre headphones if you sign up.
You get it