Hi everyone!
Cubbit raised more than $1M on Indiegogo. That shows there is a demand for our product, so what’s wrong with this page? https://order.cubbit.io/
I’m looking for some brutally honest feedback, so don’t hold back. You’ll get free access if you provide an insightful review.
Thank you!
+4
Hi Lucas, here’s some feedback in a video for you: https://www.loom.com/share/f7262106f28d4787888bd424904cf557
Regards,
Thank you so much, really helpful! I’ve just implemented most of your feedback.
P.s. Drop me an email at lucas.clara@cubbit.io if you want to try it for free
Hey Lucas,
The version I’m seeing is where you’ve implemented Nicholas’ feedback already, so hopefully this is helpful too…
That said, as somebody who I’d think is probably your target market, I found myself wanting to go to your main website to learn more about how the product actually works.
Here were some things working for and against you, as I read down the page:
A really important factor for converting on this page – price. This is obviously outside the bounds of landing page critique, but I’d love it if you guys had a cheaper way to buy in and experiment with your solution. It would be great if I could get a small USB for a cheaper cost, to be able to see hands-on if your solution is really easy, feels fast, secure, looks good, etc. Also, it’s a bit jarring that your second-down item on Indiegogo is actually the cheapest.
Anyways, hope this is helpful and I’d love to experiment with your product!
I think the hero section, in particular, still needs work.
While I like that you’re calling out a differentiator, and “the first” is a good phrase, I think it’s still a bit unclear. I’m not sure exactly what a distributed cloud is. More importantly, it doesn’t offer a benefit. Why should users care? What’s in it for them?
I also think that the supporting copy under your headline is a bit dense for a hero section. You only have a few seconds when someone lands on the page to grab them.
I think your Indigogo page does a better job of this. The subhead on that does a nice job of explaining what what’s in it for the customer in specific terms. And the list of features on the video screen grab are larger than they are on your landing page, so they stand out more on the crowdfunding page. There, they stand out and work like bullet points.
Honestly, just taking those elements you could have a more effective hero area. Something like:
Cubbit logo
Headline: Turn any hard drive into a privacy-first cloud
Subhead: Sync, back up & share files from anywhere, anytime
Call to action: Order Now
Secondary call to action: Learn more ((linking to the sections below))
The messaging is clearly working on your crowdfunding page, so why stray too far from it?
Best of luck.
Thank you Rachel, your feedback is very helpful! Email me at lucas.clara@cubbit.io if you’d like to try Cubbit for free
Thank you Sean, we will take your input into consideration – very helpful!
Hey Lucas!
Here’s a couple pointers to improve your site conversions:
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