Hello friends!
Maybe you saw it, perhaps not, but Unbounce unveiled a brand new Conversion Benchmark Report last week that answers marketer’s age-old question: what’s a good conversion rate?
The report’s packed with benchmarks across 16 major industries and +34K landing pages. It’s full of machine learning insights about your content’s word count, copy sentiment, and reading ease.
Our data team paired up with a machine learning algorithm and cranked out:
🧠 Sentiment analysis showing which emotions in a piece of copy correlate with better conversion rates.
🗣️ Best reading ease level for your copy, depending on your industry.
📝 The perfect word count for your landing pages in order to convert better.
Here are some previews of what kind of tidbits you can take away from the report:
Real Estate:
Most real estate landing pages convert around 2.2% (commercial properties perform better).
SaaS:
With a median conversion rate of 5% , landing pages built to advertise apps perform better than the general software baseline— 72% better.
Legal:
When it comes to your landing pages, remember: fear leads to anger, anger leads to fewer conversions . (And, yeah, so does sadness. And any negative language in general.) We’re not saying that you need to be a ray of legal sunshine—this is an industry that often deals with delicate subjects, after all. But know that pressing on pain points is probably going to be less effective than emphasizing professionalism and positive outcomes
Fitness and Nutrition:
Click-through CTAs for fitness and nutrition convert almost 2.5X better
You’d better believe I’ll be referencing this puppy in the #landing-page-feedback category. Hopefully this provides some context to what kind of conversion rate you’re seeing on your landing pages. That being said, there’s always room for improvement with testing and receiving feedback from the pros on all your landing pages.
Did you already read the Conversion Benchmark Report? I’d love to hear your thoughts on it, did anything surprise you? Do you have questions? I’m all ears in the thread below 👂
