1st: my topic relates to GDPR and latest (oct 2019) verdicts of the court of justice of the european union. So it is EU Traffic related and there is still legal clarity missing. But still worth mentioning:
Question: Is it possible to have an unbounce landingpage, that does not set any cookie, when a user hits the landingage?
Status quo: going to one of my unbounce pages, the page sets 3 cookies: ubpb, ubvs, ubvt. This is done by unbounce itself, no scripts or anything added from my side to the unbounce page.
Unbounce cookies: In general I do not think these cookies (ubpb, ubvs, ubvt) do any harm. They take care of the user and click tracking and offer some statistics, I guess the A/B testing is based on it as well. All those features I do appreciate. BUT I (as a user, browsing the site) was never asked whether it is okay that these cookies are set into my browser (Opt-IN)
Opt-In necessary: In my opinion these tasks (user/click tracking, conversions, a/b testing) can not be considered technically necessary or essential. It’s at least webanalytics or performance related and thus there should be an Opt-In.
what is unbounce.com doing?: The funny twist is that unbounce.com has implemented a consent-tool lately. And obviously unbounce itself is using their tracking technology as well (no surprise) BUT the consent-tool was set up to ask for opt-in for these very same cookies (ubpb, ubvs, ubvt) because they have been categorized as “performance cookies” and not “strictly necessary”
what to do now?
How am I supposed to set those unbounce cookies on my behalf (unbounce LP is set to my domain and it is my imprint, I am responsible) without even having the possibility to not set those cookies?!
unbounce.com shows that somebody came to the conclusion, that there has to be an Opt-In, this is not valid for the landingpages offered to your customers.
I need your guys to have a feature to deactivate those cookies. This might happen in the account settings. I know I might loose features, but at least I could decide. The other option would be not using unbounce at all, because legal risk is too high.
So please tell me that I am not the first one asking for this. Is there anything available already, I am not aware of? Are you working on this topic?
And I hope I could clarify my point… it’s a complicated setting with all those new regulations coming up…
thanks for reading! any advice will be appreciated very very much!
