Passing through Google Click ID (Gclid)


Hey there!

I’m looking to implement Adword’s offline conversions. For this, Google asks that the Google Click ID (Gclid) is passed through with the lead when it is collected. Is this something that could be done on Unbounce?

Our setup is running the landing page on Unbounce collecting the leads, then the leads are passed through to Pipedrive using Zapier.

Let me know if you need more details.

Look forward to your reply!


Hi @Eddie_Casado,

Have you tried including a hidden field in your Unbounce form?

It would pick up the gclid value and after that it’s a matter of adjusting/mapping it properly in Zapier.



I’ve not tried that. How would that go about?


Hi @Eddie_Casado,

Steps 1 & 2 in this guide should point you in the right direction.