If people are not seeing the CTA, that’s a page layout issue. Hotjar should tell you if the majority of people are seeing it or not.
If they are seeing the CTA but not responding to it, then you have an offer issue. This is where testing different offers comes in. I have a hunch that the offer is the issue. In about 75% of the projects I work on, usually it’s the offer rather than the page layout that is causing problems.
As for the exit overlay, my first question would be how much traffic are you getting on desktop vs. mobile? I ask because exit intent only works on desktop, so I want to make sure you’re prioritizing what matters most. If you tell me that most of your traffic is mobile, then I’d try a different format for your overlay. Maybe a box that scrolls up from the bottom, or an ever-present banner/bar at the top of the page.
But yeah, I did notice that the exit overlay popped for me pretty quickly, which was a little jarring. It might be causing some trust issues with the visitors.
Lastly, to make the page less like a sales page, I’d break up the text with some nice images with people in them. Images of people are great for building trust. Also, consider moving your trust logos further up the page (I almost missed them entirely), and add a few testimonials with photos of clients to the page as well.
I really hope none of my feedback comes off as critical. I see you’re putting a lot of work into your page and your content. I think we some more testing and tweaking you’ll have those conversions up in no time!