1: What challenge are you currently trying to solve? Give as much detail as possible
I am designing a Landing page to validate whether a new service is valuable for Small to Medium sized business owners and managers. In the first case I’m looking for feedback on this LP and for support to a. Finish this page and b. Create 2-3 variants.
The problem we are solving is; to help small business owners solve problems with their customer service or experience to help them grow through access to our online community and experienced customer coaching. We’ll be targeting businesses looking to grow, create good service or improve their customer experience.
The purpose of this landing page is to test whether this is interesting to the audience, not to sell. I’ll be creating subsequent offers in the next campaign.
This landing page reflects the core content and proposition, but is simply a dummy template that I used to get the core content down. All images are just placeholders.
A. Initial Support Required:
Migrating content to a proven template
Finishing visual design including providing visual assets
Configuring the CTA’s to capture leads into Google Sheets or similar
Ensure Conversion Goals are setup and traceable
Recommend whether the page should be mobile friendly
Recommend whether adding an additional benefits pane would add value or whether to test in a variant.
B. Secondary Support Needed:
I’m looking for someone to help setup an initial Facebook advertising campaign to test the idea. Including;
Ensuring FB and Unbounce are integrated for reporting.
Potentially providing visual assets for temporary Facebook Page.
Support needed to provide 1-2 additional variants and subsequent testing.
2: How are you driving traffic to your page?
Initially, Facebook ads campaign to create traffic. Subsequent tests will be from social content.
3: What is your conversion goal?
To have users click on the Learn More Buttons and Submit their name and email address.
4: Provide a link to your published landing page / convertable:
Thanks in advance