Nice looking page
I think your headline needs to do more… should be the first thing people see when they get to the page, and hugely influences, wether they stay and look further or hit back and look at someone elses site.
Conversion Focused Web Design in Victoria BC for Small Businesses, Professionals, Non-Profits, & More
It’s kind of doing too much almost and as a result not enough. The sales points:
- Conversion focused
- Victoria BC - important to local market (i assume this is the target audience)
- Small Businesses, Professionals, Non-Profits, & More - who its for
Right now its long and rambling, so that it’s not conveying any of these brilliantly (in my opinion).
Headline: Affordable Conversion Focused Web Design
Subheadline: Bespoke Websites designed throughout to generate you customers!
I would be try tempted to losing the navigation:
- This forces people down the route we want them to take
- we can put telephone number and address there (ticking the Victoria box)
Just read Hristian’s post and very good suggestions. I started writing this yesterday and it Hristian’s post ties in with a couple of things i was thinking:
Price - a reasonable price but there will be more attractive headline packages. I think this will scare people off and won’t hook others - so some negative with no positive.
Definitely push for a free consultation - we to give them a low commitment hook to get in touch or give us their details. Personally I would put this:
“Get Your Free Consolation Today” - form above the fold.
Again agree with Hristian - bullet point the benefits - what it does for them (rather than the technicalness* (*new word?!) of what you offer).
Below the headline, lose the paragraph and bulletpoint the benefits:
Get online within days - i think for me this would be a seller (letting people know it’s quick)
Affordable professional websites Telling people it doesn’t cost a fortune, but no compromise on quality
Fully Responsive Design to look great on Mobile and Desktop covering both bases here - “Responsive” i think is a trendy word at the moment, which might appeal to some, but look great on Mobile and desktop explains for those who might now understand the jargon
E-Commerce Ready - easy to use system to get you selling in no time!
Industry Leading Content Management Systems - so you can easily keep your site up to date without IT support
I would shorten down the whole site + lose navigation, focus on key “benefits” - what it does for them - what do they want to hear when they are looking for a website.
Add some testimonials as Roman said above and really push the Free Consultation.