Landing Page Feedback Display Ad LP


#1

Would love some feedback on this! My boss wants to keep it clean and simple but I still want to see if there’s any room for improvement so we can make sure it’s converting.

1: What challenge are you currently trying to solve? Give as much detail as possible
We turned customer stories into short summary videos to show the challenge and solution.


2: How are you driving traffic to your page?
Display Ads that link to this page.


3: What is your conversion goal?
Have them watch the video then download the additional content on the video page to capture their information.


4: Provide a link to your published landing page / convertible:
ex. https://us.databankimx.com/story-physician-practices/


#2

Right off the bat, the first thing I notice is that the page doesn’t take over my full screen. I would say about 1/4 of my screen is an off-white section of nothingness.

I like the page and the idea of it all! when I click on “get solution” and it takes me to a second page, there are a lot of options to click on. The video, Get My Video cta, the second video, more solutions. It is a little overwhelming on what I am supposed to do. Maybe adding text directing users to watch the video and then different arrows pointing to the steps. Basically mapping out for the user what we are supposed to do.

The number on the second page is not clickable.

I would add a favicon to gain trust before your page loads.


#3

Hi Meghan, here’s a short video with some feedback: https://screencast-o-matic.com/watch/cFQh3fqgwf

Hope it is helpful!

Regards,