1: What challenge are you currently trying to solve?
We have received a reasonable amount of traffic from this landing page at 170 visitors over the past five weeks, however none of the visitors clicked through to our booking page. We are trying to influence the traffic to click through reserve a property. The format of the landing page is based off the Loft (Lightbox) theme.
2: How are you driving traffic to your page?
Google Ads Smart Campaign
3: What is your conversion goal?
The three goals set on the page are clicking the Call-To-Action Buttons, [View Availability], [View Property], or [Reserve This Property]. As a rental website, the ultimate aim is for the landing page to channel traffic through to the booking page of the website and ultimately complete a booking. Since its a luxury property, perhaps we should remove the nightly pricing from the landing page and until the user clicks through to the booking page.
4: Provide a link to your published landing page / convertable: