I want to have a feedback on landing page for lead gen

1: What challenge are you currently trying to solve?
Generate b2b leads


2: How are you driving traffic to your page?
Through Google Ads


3: What is your conversion goal?
Fill up the form

4: Provide a link to your published landing page / convertable:
https://app.unbounce.com/2589301/pages/8c143230-a3a2-4210-96d1-e7f77a654404/preview?variant_id=181092071#desktop
https://app.unbounce.com/2589301/pages/8c143230-a3a2-4210-96d1-e7f77a654404/preview?variant_id=186772121#desktop

Hi @Anup_S_Arakali,

You need to publish your pages in order for the links to work.

These preview links can only be opened if you are logged into your own account.

Best,
Hristian

Hi Hristian,

The landing page is published already. Which links would require to view it? could you please let me know

Hello!

We need the public URL please :slight_smile:

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Hi Stefano,

I am running AB tests for this campaign and I have 2 landing pages. One is a text version and another is the video version. U may check the URL https://3nethra.forushealth.com/

I want to have feedback on both the landing page versions. How can it reviewed.

Cheers,
Anup

The head and sub kind of say what what you do (although it could be clearer) but it’s missing the benefit. Why should the reader care? What’s in it for him or her?

Probably the biggest issue with the page is the lack of a clear offer. You need to give people a compelling reason to “reach out”, especially with that many required fields on the form. Have you considered offering a case study or white paper, for example, or maybe a product demo?

I would also change the button text to something a bit more descriptive. “Send” doesn’t exactly built excitement or anticipation. Speak to the payoff.

The other thing that would improve this page greatly would be shifting the focus from you and your products to your prospects.

Instead of just describing what your products are, explain how they will benefit the organizations and professionals who purchase them. People don’t care about products. They care about solutions to their problems.

I think you can lose the section about your purpose entirely.

I would also try to work in some social proof. If you’re targeting people further down the sales funnel (say in the stage where they are comparing products/vendors) then you could show client logos and testimonials. For offers higher in the funnel (such as white papers or webinars) use social proof directly related to that such as testimonials of people who have read the paper or attended the webinar.

Best of luck!

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