First of all Raise Craze sounds amazing. I love it.
With that being said, your page did its job well of informing me of what it is. But there are some points of copy I would change. Overall I think it’s a good landing page but since you are directing traffic from Adwords, those ads may need some attention to get more conversions.
Currently it sounds nice, but not a real game changer. You have put something you call the “best part” below the headline…If it’s the best part why isn’t that the headline? “Your school will earn more money and keep more money.” “Spend time serving, not selling!” To me, those are better headlines.
After reading everything in the header, it successfully got me curious to learn what the kindness thing was about. But I skipped right over the next section because I caught a peek at fun images in a row below it. The body title did not tell me what it was about. Make it obvious like, “Here is how it works…” Then say it’s a fundraiser to be proud of, online platform, blah information good things.
Online things are often harder to convert because we can’t see them right away. I already want to know how it works, so what else can you tell me? Can we get a nice screenshot of the online platform, or maybe an image of the jumpstart package? Any way to let users see what they are about to give their name for is a safe move. (A video would be super nice.)
If you aren’t already, do some A/B tests with new page revisions. Change the headline, make the body information more obvious, put the form above the fold and remove the button in the header, etc. Then you can compare to see which format is better. Again, it could be that the ads are a little off-putting and these users aren’t ready to submit their email for anything, they just want to see what’s out there. So giving some taste of what raise craze is will help.