1: What challenge are you currently trying to solve? Give as much detail as possible
We want to increase conversions. The audience landing on this page are already in our database as prospects/leads (they’ve already registered to create a free account on our website) and we are hoping to convert them to a member. We run one offer every quarter, for the last two months of the quarter. We haven’t changed the general layout of these pages in quite a while.
2: How are you driving traffic to your page?
Direct mail, outlook style emails and social ads (primarily Facebook)
3: What is your conversion goal?
4: Provide a link to your published landing page / convertable: