1: What challenge are you currently trying to solve? Give as much detail as possible
- This LP is to launch the 2019 sponsorship campaign for the Future Blockchain Summit in Dubai
- The ‘carrot’ is the 2018 re-cap which showcases everything which was great about 2018
- We’ve got a great show, expanded its size by 50% and need to increase the number of leads to sales quite considerably
- Does this LP convey we are the only place of the circuit which guarantees ROI & does it give you a flavor of what we do at first glance
2: How are you driving traffic to your page?
Traffic to this page will come from PPC
3: What is your conversion goal?
- Conversion goal is form submissions which will download the document
4: Provide a link to your published landing page / convertable: