Future Blockchain Summit - PPC campaign


#1

1: What challenge are you currently trying to solve? Give as much detail as possible

  • This LP is to launch the 2019 sponsorship campaign for the Future Blockchain Summit in Dubai
  • The ‘carrot’ is the 2018 re-cap which showcases everything which was great about 2018
  • We’ve got a great show, expanded its size by 50% and need to increase the number of leads to sales quite considerably
  • Does this LP convey we are the only place of the circuit which guarantees ROI & does it give you a flavor of what we do at first glance

2: How are you driving traffic to your page?
Traffic to this page will come from PPC


3: What is your conversion goal?

  • Conversion goal is form submissions which will download the document

4: Provide a link to your published landing page / convertable:
http://lp.futureblockchainsummit.com/post-show-download/


#2

Hi Steve,

Here’s a video audit of the page for you: https://www.useloom.com/share/25092aadf48d4b8ba38d0069766c4fe6

All the best,
Nicholas


#3

Voila - http://lp.futureblockchainsummit.com/post-show-download/

Still some tweaks but much better


#4

Wow, love it! This is looking really nice, and the use of the lightbox is spot on.


#5

:grinning: Thanks! The first of many good ones (i hope).