Maybe some of you bright minds out there can help me with my problem.
I currently have 2 form fields on my Unbounce landing page (http://commandive.com): full_name & email. I have mapped these fields to MailChimp successfully. In my experience, 2 fields leads to a materially higher conversion rate than 3 fields (first_name, last_name, email).
My problem: I want to send MailChimp campaigns that greet my list’s recipients by their first name (i.e “Hi John!” instead of "Hi John Zettler!). This requires me to somehow split my full_name field into a first_name & last_name field. I cannot figure out how to split full_name to first_name & last_name.
Has anyone been able to do this successfully? Either on MC’s platform or via custom field mapping on Unbounce’s platform?
(If you’re still confused by my question, I am trying to solve for the opposite of #6 here: http://documentation.unbounce.com/hc/en-us/articles/203509754)