I want to know one thing about getting lower CPC and learning phase at Facebook Adverts.
Does Facebook run any learning phase for Link Clicks too? For example when we choose traffic at the beginning of creating an ad. And then run an Image ad for just Desktop traffic.
I targeted custom audience and the advert CPC cost me $0.20 for the first day, $0.14 for the second day and CPC decreased to $0.07 at the third day, it stayed that low for around 3 days but afterwards increased to $0.25.
Then I ran another advert for the same audience, the CTR and relevancy score is same but I am not getting the CPC below $0.18. It’s been 20 hours since the new ad is up and running.
Does Facebook have any secret learning phase during link clicks? Please let me know. How can I get lower CPC for Desktop traffic?