Facebook cAPI

Hey Guys,

I was wondering if there was any update on integrating with Facebook cAPI. I have checked out the zapier way of doing it, however there is no passing of additional conversion data such as button clicks (Telephone number clicks). etc. Do you think it would be possible to add those to the Unbouce ZAP?

Many thanks


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Hey Scott
You’re not alone here. The zap capi is very limited.

Have you tried anytrack.io? It’s a complete suite of tracking and attribution tools, fully integrated with CAPI and other marketing tools.


Hi there! There are two ways to do it. Both require some technical skills, however.

  1. Look into Facebook Conversion API Gateway. You can leverage browser events (pixel) to set up CAPI. It will require an AWS Instance (or similar) and a developer to get this working.

  2. For a more “custom” approach, you can get this working with GTM & a Google Cloud account. This will also require a developer and the implementation is more intricate.