I’d love to hear your thoughts about this topic. I’ve been testing 2 different options of “Optimization for Ad Delivery” on Facebook. One is ‘Landing Page Views’ and the other one is ‘Link Clicks’. My tests so far are mixed and not conclusive.
From your experience, is there any difference in performance, cost, CTR… using one or the other (even the quality of the traffic that goes to the Landing Page?)?
Thanks for your inputs!