We use Unbounce landing pages for our PPC ads to desktops only. B2B audience.
A) Does anyone have any insights or studies on exit popups cannibalizing the main form on a landing page?
We recently added an exit popup offering a guide that has been very successful, but we believe it may be reducing the number of conversion on the landing page’s form. Our conversions fluctuate drastically from month to month, year to year, so we are having a hard time deciding.
Our main conversion goal asks for more information, so we prefer to have a visitor complete that rather than the popup.
B) Watching screen recordings, it seems the popup displays prematurely for about 30% of the users. Most just close it and continue reading.
What actually triggers the exit popup?