Ah, OK. I have a bit more feedback based on that.
While the guarantee is on there multiple times, it’s low in the visual hierarchy. It looks more like a disclaimer than a selling point. But it’s an important piece to help reduce the biggest friction point.
I would make it larger and bolder, so that it stands out. I would also give it its own section and really spell out more details, emphasizing how there is no risk.
In fact, anytime you’re asking for a sale, you really need work hard to reduce that friction. Even with a money-back guarantee, there’s still plenty of obstacles to completing the sale.
Think about the reasons someone could say no and try to counter that. For instance, why is this worth the price you’re asking? I know you mentioned in one of your comments that it less than the price of most in-person classes, but will readers make that connection? They could just as easily compare it to free videos on YouTube. Or they could think that money is better spent on something else. There’s plenty of expenses when expecting a child.
You’ll probably need to go beyond just the features for that. It’s not really a class that people want. It’s what that class is going to do for them. Help people see how what they learn is going to benefit them. Speak to the end result, not just the product you’re selling.
If you’re going to offer a discount, I’d draw a bit more attention to that as well. Maybe come up with a reason that you’re offering the discount to add a bit of credibility to the offer and the deadline so that people don’t think it’s just a bogus sales tactic.
And if the goal of the offer is to add urgency, then I think you should play up the limited-time aspect more. A countdown timer could be a good option.
One last thought. I understand your rationale behind your change in offers. But I do think that with the proper execution, starting with a lower commitment entry point could be worth exploring more. Here’s why:
• Lower commitment = less friction, which increases conversion rates.
• Once you get people to respond to an offer, they have made an investment, even if it’s just in time and emotion.
• Getting people’s contact info allows you to follow up with them. This allows you to send more targeted offers and messages and gives you more opportunities to close them.
You could even make the lesson itself a bit of a sales tool by including pre- and post-roll marketing for the full class and teasing the next lesson (available after they purchase).
Have you tried A/B testing a free lesson vs. purchasing the course to see if your assumptions are true?