Hi!, I am having a hard time thinking on a way out of this:
Here is the situation: Our client has a business model that allows him to only give his service to people with an income of X or higher. Right now, we let users filling the form select lower incomes to submit the form, so sales can filter and qualify the leads we are getting.
The problem is: every one that fills the form good of bad lead counts as a lead for our campaign running in facebook so, facebook optimization isn’t always good optimization.
Also the other problem is: the client expects the landing alone to filter people instead of this being the sales team’s work
We have cases in which people select a higher income value in order to get the service, but then sales finds out he was lying so… problem for us because leads were wrong. Others in which for a period of time almost all leads choose lower income values, so… problem for us because leads are not what they are expecting.
We were thinking to hide the form until the user selects a range of income and depending on that range, show the form or a message, but people is not dumb and they will reload the page to select the option that will work out, like the “do you have the legal age to drink in your country?” question in alcoholic beverages sites
The solution we were seeing was to let everyone fill the form, but only those who select higher income values count them as a lead, but we haven’t find how to condition the facebook pixel trigger to a value in the form neither condition the zoho integration to only send those leads with higher income selected.
Is there anything that we are not seeing?
Do any of you know how we can work around this issue? any advice on this kind of targeting would be really appreciated.