Bear with me while I try to explain our situation, which is as follows:
We run paid ad campaigns for our clients with all paid traffic being sent to our landing pages. We have some data indicators that suggest potential leads have visited the landing pages, are sold/convinced on the companies services but convert on the website at a later date/time as an organic lead after googling the companies name (which they have saved from the landing pages). We know we are driving some of those ‘organic’ leads due to the conversations had with the people who converted.
I am looking for a way to tag the people that have visited the landing page but converted on the site. I currently have some UTM tags implemented but these get stripped from the URL if they visit multiple pages on the website. Our clients use a variety of website builders/platforms, form types/plugins, and the access we have varies. So I’m trying to find a one-size-fits-all solution ideally. We just want to make sure our stats are as accurate as possible and we suspect we are losing track of quite a few leads to this scenario.
I haven’t been able to find a definitive answer for this online or in the Unbounce community forums so I apologize in advance if this has been answered already! Any help is appreciated.