Topics started by Bee_Jay

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Bee_Jay
Bee_Jay
posted in Landing Page Review

User experience question. Do navigation-less landing pages frustrate users? Advice needed!

I’m very new to landing page design and looking at unbounce ‘v’ modifying existing web pages. In terms of the later, I’ve removed my site navigation and footer, leaving a single call to action (plus the site logo, which links back to the homepage). My question is born out of lack of experience, but if a user lands on my page and ISN’T at the point where they want to provide details, how do I avoid them bouncing off the site. Should I have a “find out more” link somewhere, how prominently should it feature and so forth. The page in question is for a niche ‘physical’ service business, so figuring out an absolutely compelling online CTA is quite difficult, I’ve taken the approach of offering a free PDF guide to the service/industry. I would really value your feedback on this.

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Joe
8 years ago

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