Topics started by Laura_Bryant

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L
Laura_Bryant
posted in Uncategorized

Tracking eCommerce campaign results that never enter the website

We’ve convinced a client to test landing pages to increase conversions (sales). We’ve set up GA in the script manager and pasted the external conversion tracking pixel on the purchase confirmation page only to learn it won’t work due to different domains (gift.myclient.com landing page over to shopify transaction page).  There must be a workaround…anybody??  And how do you track campiagn performance if the customer never actually enters the clients primary website (ie, they go from ad - unbounce page - shopify)? If I set up UTM tracking in the ad link, where will I see that information (how does it get passed through to google analytics)?  

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M
8 years ago

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