Topics started by Boox_Accountants

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Boox_Accountants
posted in Uncategorized

Conversion Tracking Quandry

Hi guys, Am looking for a little help in terms of finding the right solution to our tracking of lead conversions via our landing pages and attributing the right marketing channel to each for a certain campaign. Originally, I looked to create a different landing page for each channel, but I’m looking to trigger the same goal conversion in GA from each channel. Is this possible when you’ve got different URLs in UnBounce for each channel page?  I’m looking at tracking the Form Confirmation Dialog box as the point of conversion and have in the past used the regular expression format to trigger the goal. The other option is to make use of one page and use UTM tags on URLs for each campaign in order to pass through the source / medium element as part of the form.  Conversions in Analytics would be recorded and attributed to each channel, the only issue I can see is if our Adwords account is using the auto tagging (i.e. gclid) how do I apportion conversions to that channel, or is this done au

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Stuart_Mitchell
8 years ago

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