Topics started by Shaurya_Kanoria

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Shaurya_Kanoria
Shaurya_Kanoria
posted in Industry Best Practices & Strategy

What is a good audience size for FB/Instagram ads? Does anyone have an answer?

Hi, When starting out my Facebook campaigns I am often confused about what is a good audience size? Facebook seems to say that the audience is defined when there are 5 million people in the audience and also when there are 500K people in the audience. I have often seen better results after reducing the size of my audience but then the problem of scalability comes up. So can anyone here help me understand what a good audience size is to test out different audience assumptions ?

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Mikonos
4 months ago

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